Allison Carter
How Goodwill has battled viral misinformation for 15 years
Goodwill enlisted allies and gave them the tools they needed to combat the viral misinformation.
Social Media
Erin McLachlan
How to activate LinkedIn’s new Business Review feature
The addition to the Service Pages offering will add a new layer of third-party credibility.
Emma Atkinson
PR pros react to Will Smith’s Oscars slap, South Dakota hotel owner’s racist Facebook post prompts lawsuit and the case for podcast ads
Also: Chipotle partners with CashApp to relaunch its customer rewards program.
Emma Atkinson
Airline CEOs push to drop masks, which companies earned kudos on fixing gender pay gap and Spotify brings social audio to its core app
Also: KFC partners with Jack Harlow on signature menu of the rapper’s ‘Kentucky fried favorites.’
Ida Kay
How influencer marketing has changed consumer expectation
Your customers now expect opportunities to participate in content creation and feeling like a brand insider.
Emma Atkinson
Home Depot ‘privilege’ flyer sparks social media outrage, investor rumors complicate Buzzfeed staff cuts and Disney fans split on ‘Don’t Say Gay’ bill response
Also: Bank of America advances DEI commitments with Racial Equality Award nominees.
Emma Atkinson
How brand managers should consider the ‘pregnancy lull’ when working with influencers
Runner Allyson Felix called out Nike in 2019 for the company’s lack of maternity protections for sponsored athletes. But what about smaller influencers?
Allison Carter
A step-by-step guide to building a social media team from scratch
How to build a social media team that meets your unique needs.
Ragan Insider Ted Kitterman
These are the Cleveland Clinic’s 5 Cs for sparkling social content
Executive editor Amanda Todorovich shares how social media writing should be conversational, yet concise in a recent video for Ragan Training.
Ted Kitterman
Uniqlo won’t leave Russia, top research for PR pros and tech companies address anxiety over return to the office
Also: CVS touts accessibility in metaverse play, investors push for change on taxes and transparency, and Stoli looks to rebrand amid Ukraine crisis.
Emma Atkinson
Report: Top 10 social media design trends for the year ahead
From funky fonts to bold colors, Later says fresh graphic design is all about flashy statements.
Emma Atkinson | Ted Kitterman
BP divests from Russian-held interests, shoppers weigh returning to stores and Estée Lauder fires executive over racist Instagram post
Also: Alo Yoga gets “mindful in the metaverse” with Roblox partnership.
Greg Hakim
Why PR campaigns should focus on more than ‘awareness’
Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much.
Ted Kitterman
Wish’s senior social media lead: It’s OK to talk about your wins
Industry veteran Carmen Collins reminds us that it’s important to know your limits and block off time in your calendar—and celebrate win you reach the finish line.
Emma Atkinson
Oil industry falls short on climate pledges, vaccine mandates split US workers and Levi’s exec says she was forced out over COVID-19 views
Also: Mozilla Firefox partners with Disney ahead of new movie and more.
