Carmen Pino
The benefits of micro and nano social media influencers
Bigger isn’t always better.
Social Media
John Cowan
Kraft Heinz turned an employee’s message into a viral YouTube hit
Kraft Heinz’s ‘We Got You America’ became a hit on YouTube and earned media coverage across the country. It’s won in the ‘Media Relations Strategy: Innovation in Media Relations’ category of Ragan’s 2021 Media Relations Awards.
Allison Carter
This is how PR played into the Johnny Depp/Amber Heard trial
Litigation PR is “the brain surgery of PR.” It played a big role in the blockbuster trial.
Karen Freberg, Ph.D.
Lessons from the Kentucky Derby for brand TikToks
The 148-year-old tradition got a fresh look on TikTok.
Andy Amsler & Kristina Villarini
5 things your organization needs to consider amid the ongoing Elon Musk Twitter drama
The billionaire’s plans are on hold, but you should still reconsider your relationship with the platform.
Emma Atkinson
Infographic: 5 trends social media managers should follow
Looking to switch up your social content? This infographic provides five stats that all social media marketers should know.
Allison Carter
Quick tips for working with TikTok influencers
The most important step is finding the right influencers to speak to your audience. Here’s how.
Allison Carter
How to get started in the metaverse on the cheap
Tips for when you’re curious, but don’t have a budget. Yet.
Allison Carter
How PR pros could be affected by Elon Musk’s Twitter purchase
Here’s how the shift could affect your day-to-day work and your long-term strategies.
Allison Carter
How to help your executives become thought leaders on LinkedIn
If you start by knowing your audience and knowing your leader, you can build an online platform that demands attention.
Liz Hawks & Adrianne Smith
Influencer marketing has a language problem. Let’s solve it together.
It’s time to retire terms which fail to reflect our industry’s values.
Ragan Insider Ted Kitterman
How governments use social media tools in times of crisis
Speaking at Ragan’s recent Speechwriters and Public Affairs Virtual Conference, City of Kansas City, Missouri’s April Leonard offered essential tips.
Allison Carter
How Twitter turned an April Fools’ Day joke into a real PR win
A simple “joke” about the edit button paved the way for a big announcement.
Emma Atkinson
Pinterest bans climate misinformation, Google’s DeepMind addresses its sexual misconduct process and Americans question safety of self-driving cars
Also: A Substack comms pro takes heat for her swipe at Twitter employees in her message about open roles at the organization.
Emma Atkinson
April Fools’ Day 2022: PR Daily’s roundup of the best and worst brand pranks
A look at how brands are celebrating this silliest of days
