Strengthened relationships with other departments has helped comms pros engage with the workforce and deploy cascade-method messaging, according to the 2021 Communications Benchmark Report.
A report from FleishmanHillard shows how businesses must actively communicate their values to consumers—and it offers a roadmap for taking a stand.
The data from Morning Consult suggests that efforts to offer incentives have a minimal impact on vaccine adoption—but could offer upside for perception of your organization.
However, the bird app’s grip might be slipping, which shows the dangers of placing all your media relations eggs in one basket.
Respondents to a recent Ragan survey shared their evaluation of their crisis response, how they’re preparing for 2021 and what has employees worried.
In a survey for our recent Future of Communications virtual conference, participants share their priorities and concerns ahead of another year of uncertainty.
According to data from Morning Consult, ‘communicativeness’ is more likely to be associated with female leaders than with male execs.
With many employers considering a hybrid model, or a full return to in-person work, will these concessions be enough to stay competitive for top talent?
Though staffers find it inappropriate for employers to endorse a specific candidate, they think a message of empathy is crucial.
For USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future.
Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders.
Data from Accenture shows the clear correlation between demonstrating care for your workforce and higher revenues—despite the COVID-19 downturn. Here’s where you can create the biggest impact.
According to data from LinkedIn, diversity roles have become increasingly popular around the world in the last five years, as the global economy tries to find balance, equity and justice for all.
With the data conclusively showing that brands and corporations must take a stand on the issue of systematic inequality and racism, half of consumers say they are unaware of organizations’ efforts.
A lack of trust in digital media is causing some to avoid consuming news at all, and for the second year in a row, Americans said family was the most trusted source of new information, per a new IPR report.
