Ragan Staff
Benchmark your communications wins — and challenges — for the year
Before taking Ragan’s 5th Annual Benchmark Report, here’s a look back at last year’s most prescient findings.
Research Snapshot
Ted Kitterman
Getting reporters’ attention the No.1 barrier for media relations
Our recent survey looks at how PR pros see the future of media relations, its value to the business and top challenges.
Ted Kitterman
Russian invasion of Ukraine offers clear imperative for speed in crisis comms
Two food brands have the same message about ongoing business operations in Russia during wartime. Here’s why one has been much better received.
Ted Kitterman
Pandemic decimates public trust in health care, report says
Edelman’s special investigation of trust in health care shows the deep damage done to institutions by the COVID-19 crisis.
Ted Kitterman
Black Americans don’t always see good intentions in Black History Month promos, per report
A new study from Digital reveals skepticism about marketing efforts to highlight the Black experience.
Ragan Insider Ted Kitterman
Report: Toxic culture the top reason employees are quitting their jobs
Amid record numbers of workers hitting the bricks, new research shows why they are choosing to look for something new.
Ted Kitterman
Report: Gen Z wants brands to stand up for all—not just the individual
Data from Edelman on what drives trust for young consumers shatters some myths about the sought-after cohort in the economy today.
Ted Kitterman
Report: Happiness a key emotion for TikTok content
New research from Semrush highlights what makes content more likely to find viral success on the short video platform.
Ragan Insider Ted Kitterman
Report: The words we use to discuss diversity and inclusion
The language choices organizations make speak volumes about their efforts to change systemic injustice and inequality within the PR field, per a new report.
Ragan Insider Ted Kitterman
Report: Key factors that are tarnishing tech companies’ reputations
A new report from Ketchum suggests that privacy concerns aren’t the only issue forcing consumers to rethink their relationship with gadgets and games.
Ted Kitterman
Report: How often your competitors post on social media
Is your content calendar meeting the needs of a modern digital audience? Here’s what the experts at Sprout Social say is happening on top platforms.
Ted Kitterman
Report: The majority of Americans say declining union membership is bad
The data highlights the potential danger an anti-union message could have for companies looking to solidify their reputation as an employer of choice.
Ted Kitterman
As autumn flavors make early appearances, what do customers really want?
The data shows that brands who can ignore a few outspoken naysayers on social media can reap the benefits.
Ted Kitterman
Report: Only 8% of PR pitches result in media coverage
The data is a reminder about the tough task facing media relations campaigns, as well as proof the value PR brings to the table.
Ted Kitterman
Report: 62% of comms pros faced an ethical challenge in the past year
As the media landscape transforms and rampant misinformation frays social norms, communicators must adhere to a rigorous code of ethics. Here’s what you need to know.
