The co-founder and partner of Rokk Solutions in Washington, D.C. shares his view of the future of the industry and navigating the current crisis.
Also: the NFL offers sneak peak on re-opening, the top brand responses to the BLM movement, 56% of consumers will edit social media posts to avoid ‘travel shaming,’ and more.
Also: Red Robin maps out consumer decisions, Frito-Lay highlights its offerings in its 2020 Snack Index, O: The Oprah Magazine to stop printing, and more.
Also: The future of the workplace relies on a culture of meaning, Hotels.com’s robe brings roadtrips to the consumer, Waffle House celebrates National Tequila Day, and more.
Also: Hershey tweets visuals highlighting second-quarter results, Starburst celebrates self-care with branded kit, Facebook examines racial bias and more.
Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more.
Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more.
Also: Home Depot announces mask requirement, Target expands inclusive Halloween costume offerings, back-to-school retail posts have 40% more engagement, and more.
Also: Chipotle promises to hire 10,000 workers, Wendy’s responds to Twitter hack with characteristic snark, 60% of PR pros are pitching ‘feel good’ stories during COVID-19, and more.
Also: Why communicators should always give their best, nearly half the world’s population will be on social media networks by 2023, Pfizer aces the Disability Equity Index, and more.
However, when it comes to their own organizations, workers are much less-likely to acknowledge a problem with racism.
A new survey reveals that while many admit that racism is a structural problem in the working world, they are less likely to recognize it within their own workplace.
Here’s how one PR veteran argues you should think about cultivating connections with the media in the digital age.
Also: AP Styleguide tweets guidance on gender neutral terms, 47% of professionals will move because of WFH opportunities, Quibi trial fails to convert most viewers, and more.
Tell us how your job as a communicator has changed, including what’s working for you in this short survey. Use the results to benchmark your efforts.
