Ragan Insider Ted Kitterman
How communications work will change
With technology and the gig economy disrupting many traditional PR functions, how can agencies and departments alike prepare for the future?
Research
Ragan Insider Ted Kitterman
How PR pros see their budgets changing in 2020
As communicators try to forecast their coming year, some are planning to increase investment in technology. Others look to hire new team members. Everyone is counting on change.
Ragan Insider Ted Kitterman
How PR pros expect their budgets will fare in 2020
Most are optimistic about their allocations, with 85% predicting they will either increase or hold steady.
Ragan Insider Ted Kitterman
Report: Communicators must lead transformation efforts
In interviews with over 200 chief communications officers, the Page Society pinned down how comms pros can best help their organizations: In short, they must be agents of change.
Ragan Insider Beki Winchel
Thomas Cook collapse strands 600K, Walmart drops e-cigarettes, and holiday shoppers to use voice recognition
Also: Nestle touts luxury KitKats, YouTube warns millions about phishing scam, ‘extraordinary nastiness’ KO’d Disney’s Twitter deal, tapping employees’ climate stances, and more.
Ragan Insider Ted Kitterman
Younger employees don’t want to be regulated on social media
When surveyed, almost half of employees between ages 18–35 said they did not want to be policed on political speech at work.
Ragan Insider Ted Kitterman
Hong Kong seeks to hire PR crisis firm—but finds no takers
The city discovered that no global agency was ready to mop up its reputational mess as pro-democracy protestors have revealed cracks in public perception of the Asian business hub.
Ragan Insider Ted Kitterman
Most employees believe workers should speak out
The majority of U.S. employees believe they should use their voice to speak on current topics, even if it’s critical of their employer.
Ragan Insider Ted Kitterman
Influencers drop in popularity, but remain effective
Fewer content marketers used influencers in 2019 than they did in 2018, but those that did take advantage of influencer marketing were pleased with the results.
Ragan Insider Ted Kitterman
Employees split on whether companies should take a political stand
When asked their preference about having employers speak out on hot social issues, people are divided. Conservatives are more likely to favor silence.
Ragan Insider Ted Kitterman
Google clamps down on political debate at work
The internet giant has faced a series of PR crises stemming from employees’ words and actions, circulated memos and political grandstanding. The company hopes to move on.
Ragan Insider Ted Kitterman
Small social media followings have high engagement rates
It’s the quality, not the quantity that counts when it comes to engaged audiences on Instagram and Twitter, says a new study.
Ragan Insider Ted Kitterman
Study: Employees want more employer-offered retraining
Many organizations haven’t offered any continuing education in over a year, says a Clutch study. Here’s what that means for your team.
Ragan Insider Beki Winchel
Designers apologize to Chinese consumers, ‘influencer fraud’ cost nearing $1.3 billion, and Universal pulls ‘The Hunt’ after mass shootings
Also: Quirky risks of working at home, Twitch chief says ‘sorry’ to a former streamer, and Amazon scores with a guinea-pig-themed café.
Ragan Insider Ted Kitterman
Every generation uses social media daily
Are you looking to target older consumers? Perhaps you want to reach ascendant demographics like the millennial generation. Either way, social media is a potent tool.
