Also: Microsoft reveals new Teams features to complement virtual meetings, Potbelly’s drops wellness reminders, get $1,000 to play Animal Crossing, and more.
New research reveals two-thirds of employees are managing to stay productive and upbeat amid ongoing turmoil.
After the COVID-19 crisis, you need accurate data and insights to inform your messaging.
Also: Spotify offers customized workout playlists, Instagram launches feature to pin top comments, trending articles are shared more than evergreen content, and more.
Also: Microsoft shares employee insights in a ‘Disability in the Workplace’ series, Instagram is gaining marketing budgets, Harvard and Princeton prepare for fall, and more.
Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees.
With lockdowns forcing events online, the team had to envision how it could engage LGBTQ consumers in new ways.
Also: How not to respond to a rejected media request, Facebook Live viewership increased 50% since January, adopting social justice initiatives, and more.
Whether it’s engaging with employees throughout layoffs or preparing for and responding to reporters’ and consumers’ requests, plan your messages stage by stage.
According to Edelman’s Trust Barometer, the risks of staying silent have never been higher.
Also: Cream of Wheat and Lloyd’s of London address racist past, Orlando International Airport sets the record straight on Twitter, when PR pros plan to return to the office, and more.
Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more.
Also: 24 Hour Fitness files for bankruptcy, Github to replace terms referencing slavery, how support for Black Lives Matter has grown exponentially, and more.
Also: Twitter is testing a feature to remind you to read what you tweet, Starbucks is focusing on a to-go business model during COVID-19, brands taking a stand can gain trust, and more.
Here’s what the research suggests consumers want to hear from brands on the issues of racial injustice, police relations and more.
