Online platforms have upended the media landscape and changed how PR pros perform their jobs. Have the changes made things easier or more difficult?
Show off your expertise by March 8 and save $50 per entry.
Some reporters are looking to counter the preponderance of negative news with stories that offer solutions to big societal problems. Here’s how to tailor a pitch for them.
When the yogurt company offered to pay for student lunches in a Rhode Island community, the move allowed the company to build on a brand identity of community service.
Netflix, Disney and others are signaling that stringent statutes in places like Georgia, where lots of film and TV projects have been produced, would impel them to relocate.
The retailer’s team in Brazil teamed up with an agency to game the free online resource so marketing images would show up first in Google Image search results. Backlash came swiftly.
This week, readers were interested in the origins of military terms, building brand loyalty through content marketing, PR pros fears, and more.
Are you looking to develop international communication skills? Here are some tips for making yourself a desirable candidate for global communications roles.
The video shows a father teaching his transgender son how to shave, a message that’s warmed the hearts of many online. The ad follows its campaign about toxic masculinity earlier this year.
Where are the top metro areas for creatives to find exciting work without having to pinch pennies? Find out, and then browse our roundup of current job openings.
Communicators know they must research their audience and for PR pros that means digging into the journalists that cover their niche. Here’s how to build a useful media list.
The Chinese tech company says it has been unfairly targeted by U.S. authorities. Top players such as Google have backed away. Now, Huawei is making its case with pressers and op-eds.
Which mistakes have public relations practitioners tossing and turning at night? One industry veteran shares the gaffes that every communicator should strive to avoid.
Making your agency turn a profit requires knowing what you are good at, and what jobs you should send to someone else. Here’s how to know when to say “no.”
Enter this year’s Health Care PR & Marketing Awards.
