Is a lack of career experience stifling your job search? Adding certain key skills to your résumé could be the boost you need. Plus, check out our roundup of current openings.
In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. How can your organization avoid guilt by association?
As many PR agencies consider working with remote teams and clients, how can they ensure the work doesn’t suffer? Consider these insights.
The University of Alabama returned a $21 million gift to the donor, who claims the move is retaliation for his pro-choice advocacy. The exchange is a cautionary tale of a lag in messaging.
Engaging your consumer fanbase can be a big PR win for an organization of any size. Here’s how communicators can replicate Coca-Cola’s ambitious project.
Many organizations are sharing messages for National Pride Month, but do they resonate, or ring hollow? As always, consistent actions have greater impact than mere words.
Do those online celebrities with smaller followings really have the engagement that some industry experts suggest? New research offers insights for your next influencer campaign.
A stunt intended to grab headlines can result in the wrong kind of publicity if communicators don’t take precautions. Here are some common gaffes—and tips on how to avoid them.
Commemorating the Normandy invasion, pivotal in altering the course of World War II, organizations and politicians alike turned to stories, photos and sober salutes to its heroes.
The video platform has suffered criticism following its decision not to ban a controversial commentator’s content but to restrict him from making money on the site.
You have plenty of responsibilities to handle without miring yourself in tedious, repetitive duties. You’re not a robot—so employ one instead. Use online tools, and free yourself up to be creative.
Podcast audiences are a great, captive resource for PR pros looking to expand their reach. Here are some tips on working with these nascent media heavyweights.
By using an influencer graph, you can make sure a potential influencer holds sway with your target audience and identify the content types and channels that are the best fit.
The PR Council mandates that its members pay interns for their work. The move follows increasing controversy about offering on-the-job experience as the sole compensation.
The restaurant chain introduced new and limited-time menu items, one featuring a flapjack in between meat patties. Its marketing messages are even wackier.
