Study: Journalists a top source for providing accurate news
Earned media is more important than ever as organizations tackle the problem of fake news and waning public trust.
Earned media is more important than ever as organizations tackle the problem of fake news and waning public trust.
Finding your foothold in the PR industry can be daunting but with these tips, you’ll be prepared for any opportunity that comes your way.
A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Experts from AT&T and more share how this impacts the PR industry.
On Friday, an onslaught of outstretched arms attempting to catch the perfect angle for a photo of themselves will be out in full force. Plus, check out our roundup of job openings.
‘Sully’ Sullenberger, who saved 155 people by landing a damaged jet on the Hudson, called the Max ‘fatally flawed.’ Consumers remain wary, and Boeing is losing ground to competitors.
When industry challenges spill into society, creating division and putting our children at risk, it’s on all of us to act,’ Unilever’s vice president of global media said.
Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI.
The tech behemoth could be the key to ensuring global adoption of blockchain currency, but many have questions about the company’s growing power and track record on data security.
Are your clients and contacts taking off for the summer? Here’s what PR pros can do with the downtime in slower summer months.
An unofficial group picture was taken, and someone decided the optics needed adjusting—at the expense of authenticity. Online sleuths deduced the manipulation, and a PR crisis erupted.
The social media app is answering complaints from users who have been extorted to gain back their profiles with many followers. For brand managers, this can bring a sense of relief.
Brand managers might look no farther than their smartphones or in-home virtual assistants for the next wave in storytelling, spoken search and other business components.
Avoid loose sentences. Keep related words together. And don’t write your copy with beer.
What’s next for influencer marketing, and just how important is ‘social listening’? Consider these insights as you plan your online strategy.
Hear directly from a leading Associated Press editor how these changes will benefit writers.