PR

Ragan Insider | Beki Winchel

Report: 83% of journalists use Twitter—but most still want email pitches

A recent survey of reporters showcased growing usage of social media platforms for news, but many traditional media relations best practices apply.

Ragan Insider | Ted Kitterman

Infographic: How AI advances have affected email tactics

Machine learning and automation are revolutionizing how marketers use email. Here are some features to employ immediately in your campaigns.

Ragan Insider | Beki Winchel

Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade

If you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team.

Ragan Insider | Ronn Torossian

Rebranding mistakes your organization must avoid

When deciding to change your brand design, messaging or other key elements of your public image, there are some things you shouldn’t touch. Consider these tips.

Ragan Insider | Ted Kitterman

Study: Executives don’t recognize the value PR can offer

Two in 10 top bosses don’t know what PR stands for, and as many as 40% don’t believe it can enhance their business. Here’s how public relations pros can enlighten and persuade them.

Ragan Insider | Ted Kitterman

Mining the nostalgia trend, Sony celebrates 40 years of Walkman

The tech company was overtaken by Apple’s iPod years ago, but the brand still has a compelling story to share about its history with music lovers. Can nostalgia juice Sony’s bottom line?

Ragan Insider | Beki Winchel

Facebook fights fake news, Pepsi ditches plastic and Taco Bell offers paradise

It’s also your responsibility to stop the spread of misinformation, PR pros. For this take and other top stories, read on.

Ragan Insider | Dorothy Crenshaw

8 all-too-familiar PR blunders—and ways to avoid them

Nebulous goals, unclear messaging and inadequate media prep are just some of the easily solvable problems that can mar or even undermine your otherwise outstanding campaign.

Ragan Insider | Beki Winchel

Arby’s trolls competitors with carrot made of meat

The chain’s brand executive chef said the motive behind the concoction was ‘staying true to our brand more than anything else.’

Ragan Insider | Ted Kitterman

Wayfair donates to Red Cross amid internal protest over detention camps

Employees were upset that the furniture company was supplying border facilities housing migrant children. Leaders responded with a donation, but not to the group that staffers favored.

Ragan Insider | Megan Snyder

3 ways to drive better SEO results for any website

How can PR pros help an organization get better results on search engines like Google, leading to more leads and sales? It all goes back to content creation.