PR

Ragan Insider | Ted Kitterman

How Uproar PR’s Catriona Harris brings innovation to her agency

She runs her boutique agency with her husband—an arrangement that works for these two PR entrepreneurs.

Ragan Insider | Beki Winchel

Boeing axes a top exec, REI takes a pass on Black Friday, and why it’s time to start using AI

Also: NBC affiliate apologizes for delayed tornado report, Always’ more-inclusive packaging, Nike chief resigns, and PR pros’ favorite platforms for personal branding and networking.

Ragan Insider | Ted Kitterman

Bob Woodward: PR and media relations should go old school

Personal exchanges and transparency are crucial yet neglected elements in working with professional partners, the journalist and ‘All the President’s Men’ co-author tells PRSA conferees.

Ragan Insider | Ted Kitterman

Tips from Microsoft’s Frank Shaw for fighting disinformation

How can PR pros protect their organizations in an age when technology has left audiences vulnerable to sophisticated lies? The software giant’s heavy hitter shares his recommendations.

Ragan Insider | Beki Winchel

Dior’s China dustup, Dunkin’s CMO departs, and Vatican introduces a digital rosary

Also: Virgin Galactic hits marketing best practices, social media stats reveal opportunities for podcasting, Starbucks Japan debuts Instagram-worthy beverage, and more.

Ragan Insider | Diane Schwartz

From Communications Week, insights into gauging PR’s true value

Metrics, metrics, metrics. They can be daunting, but they’re essential for gaining a seat at the table. So is speaking the top executives’ language. Time to hone your math and verbal skills.

Ragan Insider | Emma Haddad

How to show your PR results to leaders

Industry pros say proving ROI to top executives is a major concern. Here’s how you can keep your value top of mind with your organization’s decision-makers.

Ragan Insider | Ted Kitterman

How technology powers Gini Dietrich’s workday

The seasoned PR veteran and author says robots will change how PR pros do their jobs, and she already relies heavily on tech to improve her work both on and off the job.

Ragan Insider | Ted Kitterman

How to bolster your reputation online

A new survey from Clutch reveals many businesses aren’t proactive enough in protecting their reputation. The guide offers steps you can take immediately to safeguard your brand.

Ragan Insider | Arthur Solomon

Athletes’ endorsements may carry more risk than reward

The off-field escapades of on-field stars can tarnish your brand. Here’s the case for spending your budget elsewhere.

Ragan Insider | Regina Luttrell and Natalia Flores

Why diversity and inclusion warrant PR’s rapt attention

Multicultural consumers are transforming the U.S. marketplace. Beyond being the right thing to do on a human level, embracing people of all types is essential to your organization’s success.