The chain’s chicken sandwich debuted this summer, spurring huge demand—along with a rash of violent incidents at its locations. Here’s the case for PR prep for franchise parent companies.
Before your esteemed attorneys steer top executives toward a particular path, consider this cautionary tale of overzealous trademark protection, derived straight from the backcountry.
Also: Google sued over copyright claim, Ford and McDonald’s team up for caffeinated sustainability, how execs are involved in PR efforts, and more.
The bike-maker wanted to highlight the stories of cycling fans as well as high-profile athletes with a relationship to its product. The result offers many takeaways for brand managers.
It’s essential to find fresh angles for your stories about the tech industry. Here are some ways to find fresh perspectives to reframe the narrative.
Consumers put great stock in endorsements and in damning assessments of products and services, but some such writeups are completely fake. Here’s how to spot them and respond.
Much has been made of financial literacy and business prowess, but what specific skills are industry leaders talking about? A study picked Page Society members’ brains for a consensus.
Don’t tell this PR pro that a robot will take his job. He still sees person-to-person relationships as the bedrock of the industry.
When looking to find middle ground between legal safety and authentic messaging, apply these rules to organize your efforts.
Broadcasters, podcasters and journalists thrive on curiosity. Here are several invaluable phrases and redirections to guide the conversation fluidly to your focus—without tipping your hand.
The company’s humble beginnings—an air mattress and breakfast for $80 a night—proved to be the box spring upon which the global business was built. Savvy messaging helped, of course.
Going into business for yourself isn’t for every PR professional. Here’s how one PR pro makes it work, and what helps her get through the day.
The role of a PR pro requires relentless organization, and for this practitioner, that means using new tech but keeping it old school, too.
Your clients or execs might be surprised, even to the point of uneasiness, by a phone call from a journalist seeking comments or insights. Offer this guidance to help them seize the opportunity.
Global organizations require some region-specific distinctions, but not at the expense of your overall goals and reputation. Setting overarching standards can keep everyone on track.
