PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving.
Our PR industry never stays the same for long. Here’s how our Advisory Board suggests you invest in yourself to reap the rewards of the dynamic year ahead.
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. However, there is a right way and a wrong way—and errors won’t be forgiven.
One PR pro discovered that the extra airplane travel was exactly what he needed to find a new perspective. Here’s how this ‘super-commuter’ finds his work/life balance.
Form follows function, but with digital content malleable to both text and visual conveyances, delivery options abound. The trick lies in familiarizing yourself with their beats and preferences.
The CES 2020 event explored and exploited an array of methods for altering reality, and its ripples will upend such diverse sectors as tourism, home design and health care.
An early day starts before 7 a.m.—but for this agency leader its all about taking care of her team. Here’s what she sees as the keys to communications success.
Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. A robot might not take your job, but a tech-savvy competitor could.
Savvy pros should strap in for a wild ride and prep for a proliferation of false news, deepfakes and brands taking polarizing stands.
From Popeyes’ triumph in the Chicken Sandwich Wars to Airbnb’s dreamhouse getaway, creative agility carried the day. Takeaways from these and other efforts abound.
Public relations pros know better, but somehow these worst practices worm their way into the course of a workweek. So to review, here are peeves, taboos and no-nos to avoid at all costs.
Getting social media stars and bloggers to write about your product can be a huge win for your organization. However, winning over these skeptical creators takes great attention to detail.
Your digital channels can boost your traditional PR efforts and vice versa. Here are some tactics to cross-promote your messages.
The company vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man,’ but people have mixed reactions to the new messaging.
The new year will be upon is before we know it. Before we jump back into our workaday world, we have just two more chances to consider our favorite stories from the waning year.
