When an exhibit of fashions from the Muslim world seemed poised to spark a backlash, the nonprofit mobilized media outlets, influencers and other resources to change the narrative.
Communicators will help lead the way with concise, compelling messaging about organizational values and the collaborative processes for achieving them. Here are 10 trends to watch.
Your presentation is flawless, the slides are vibrant, and you’re cool as the proverbial cucumber. Then come the live questions from the audience. Here’s how to not just survive, but thrive.
Once you’ve mastered the basics, what skills should take your focus? Here’s how to keep developing your career in the PR industry.
The challenges that organizations face from data breaches and cybercrime fall squarely in the laps of communicators. Here’s what a savvy PR should be advocating for.
Many communicators are seeking new ways to tell stories with video for their digital channels. In this episode of Ragan’s podcast, industry leaders share lessons from their favorite campaigns.
Does the title of ‘publicist’ really reflect all the work and expertise you bring to the table? Here are some reasons to rebrand yourself.
No matter what size your budget, you can have a lasting impact with a well-crafted video. Here’s how the city’s tourism team created enduring visual stories.
This PR pro recommends checking in on yourself, as well as your team, and leaning on technology to get your biggest tasks completed.
It’s going to be a wild ride with all the stories communicators can expect to compete with, and it’s going to be more crucial than ever to know how to get in front of decision-makers.
Take a page from Con Edison’s playbook: When disaster strikes, have your folks on scene to record video and interviews so consumers get the full picture of your staff’s remedial efforts.
With all the changes in the last decade—from the rapid rise of social media to the slow demise of local newspapers—how can PR pros make their case for bigger budgets?
What tools can help a PR entrepreneur stay on top of their many responsibilities and tasks? This PR pro and agency owner in Atlanta swears by her Google calendar and Slack.
Capitalizing on this popular format seems like an easy decision. Harder is making sure it helps deliver key info and updates to your employees. Pitfalls abound; here’s what to watch for.
To rise and shine in the workplace—and add some spice to your résumé—complete these relevant certifications.
