If part of your team who can’t do their normal tasks during the COVID-19 lockdown, here are some ways to still put these resources to use.
Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more.
Here’s how one agency pro suggests approaching the realities facing PR amid COVID-19. Be aware of time zones, and ditch the burrito and Def Leppard T-shirt during videoconferences.
Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more.
Many organizations are trying to be essential resources for their people and the places they do business. We want to hear how you are reaching out.
Also: Ford, GE and 3M collaborate on medical supplies, Twitter ramps up verification, Cadbury announced its new ‘spokesbunny,’ and more.
COVID-19 is dominating the news cycle. Can PR pros stoke interest about stories unrelated to the pandemic? Are journalists covering anything else?
Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.
Consumers and employees alike prefer organizations whose missions reflect their own values. Here’s how well-publicized benevolence can engender loyalty internally and externally.
Turf battles stifle success, and ignorance of colleagues’ efforts and objectives will yield absolutely no rewards. It’s time to reassess how you’re managing your ‘integrated’ teams.
Make your pitch distinctive and valuable to the producers and their viewers. Timing is crucial, and the personal touch—in your email and follow-up phone call—makes a huge difference.
The enduring reality show offers lessons for brand managers and other communicators.
This pro mixes new school and old school to keep track of a jam-packed day on the job, all while leaving time for her extracurriculars. Her advice: Remember that PR is about relationships.
As communicators take a closer look at conversations about inclusion, diversity and race, some organizations have used Black History Month to have important conversations.
Hackneyed phrasing is a red flag for journalists, yet PR pros often cram their messages with trite language. Here’s what to avoid, along with tips for trimming extraneous verbiage.
