With many staples and opportunities changing due to COVID-19 and public health concerns, here’s how you can reimagine your efforts—with a little help from Freddie Mercury.
Having a hard time getting through to your target outlet? Consider these essential steps.
Learn what matters in the ‘new normal’ and why frequent pulse surveys are key. You can’t succeed without engaged employees, so ‘test, test, and test some more.’
For brand managers looking to bounce back post-crisis, a careful look at what young consumers demand is a crucial first step.
What worked just a couple of months ago won’t fly during this crisis. Here are some essential ways to rethink doing outreach about your tech company or client.
Needed more than ever, even a simple CEO message can get complicated in a pandemic.
The steakhouse chain had to adapt during the pandemic, and prioritized employees to avoid layoffs and launched an employee assistance fund.
What kinds of messages are resonating, and why is PR such an essential part of your organization’s recovery strategy? Here’s what industry leaders have to say.
Also: Consumers support brands that include LGBTQ members in ads and commercials, Ben & Jerry’s issues ‘Black Lives Matter’ statement, Microsoft offers browser game, and more.
Also: How consumer behavior has changed during COVID-19, Ben & Jerry’s delicious partnerships, the future of the PR pro, and more.
Winning an award for your work feels great and can impress potential clients—but how can you minimize the financial risks involved?
These crucial teams can find themselves at loggerheads, but their collaboration is essential for navigating through a crisis.
The global pandemic has exacerbated and accelerated changes in the media landscape. To be successful media relations pros, PR practitioners must show unprecedented fidelity to a good story.
Also: Pedigree offers virtual dog adoption through Zoom calls, Instagram introduces anti-bullying features, authenticity reigns for purpose-driven messages, and more.
Download a free webinar to learn which metrics matter right now, how to secure executive buy-in, and tips to showcase your results.
