Emily Reynolds Bergh
3 business mistakes for PR entrepreneurs to avoid
For emerging agency leaders, these errors could hinder crucial growth.
PR Industry
Ragan Insider Justin Joffe
How client-focused agencies must account for ESG
During a recent TED Talk, sustainability expert Solitaire Townsend explained why communicators need to account for their clients environmental impact, as well as their own.
Ragan Insider Ted Kitterman
How Havas PR rallied global teams to support ‘Save Ukraine’ telethon
The agency was able to pitch news outlets about the star-studded telecast which raised around €1.2 million from 80 million viewers worldwide.
Bobby Zafarnia & Jeff Mores
5 rules for accurate and clear ESG reports
Done well, these reports can be a crucial tool to build trust with audiences.
Jenny Wang
Clean it up: PR pros’ spring cleaning checklist
Time to spruce up those media lists and revisit dusty accounts with fresh ideas.
Ragan Insider Emma Atkinson
3 speechwriting tips to find the perfect sound bite
Four industry pros share their best practices for writing inclusive, interesting messages that have staying power.
Ted Kitterman
Top Agencies honorees share visions of the agency of the future
Agency leaders look to the future ahead of our awards luncheon in New York City on May 10.
Ted Kitterman
University of Tennessee is starting early to get diverse students interested in PR
As the PR industry grapples with a lack of diversity, educators are looking to entice future leaders to consider a comms career before they get to college.
PR Daily Staff
Axios’ Hope King talks about covering the transformation of business
The reporter shares a look at her work covering the unprecedented events that have remade the business landscape after years of pandemic response.
Ragan Insider Ted Kitterman
As Ruder Finn and Peppercomm join forces, these are the PR trends leaders see on the horizon
Peppercomm will continue working under its brand name with employees in New York, San Francisco and London, after being acquired by Ruder Finn.
Ted Kitterman
Broadcast news has a measurement problem. PR pros should learn from it.
A recent episode of Jon Stewart’s new Apple TV show suggests that the big cable outlets might not have great numbers about their real engagement.
Emma Atkinson | Ted Kitterman
Meta’s smear campaign against TikTok exposed, employee archetypes who care about ESG and Etsy’s sellers protest fee increase
Also: Carhartt partners with Warner Bros. for Batman-inspired workwear line, Activision Blizzard CEO welcomes lawsuit settlement and more.
Dean Acosta
How to be a GOAT among communicators
The chief communications officer for Lockheed Martin shares the fundamentals of PR greatness and developing your ‘growth mindset.’
Ted Kitterman
BCW’s Sabrina Browne on balancing being a family caregiver and client leader
The agency vice president offers a look at her work, her book recommendations and best career advice.
Nate West
4 ways comms can take the wheel on climate
PR pros are positioned to make informed and meaningful environmental gains.
