PR Industry
How to conquer nerves for public speaking
Here’s the PR pro’s guide to settling into important opportunities to share your message with a crowd.
Essential rules for creating research for thought leadership
Data can underpin thought leadership campaigns. Make sure you avoid these pitfalls.
Why ‘soft skills’ in PR are anything but
Here’s a look at some of the skills that can make or break a PR career.
How PR can prove value to the C-suite, says Footprint’s Heather Knox
The senior VP and head of communications for materials science company Footprint talks about the essential role of the modern comms pro.
Abraham Lincoln’s humor, empathy offer comms lessons for divisive times
CNN anchor John Avlon spoke to Ragan CEO Diane Schwartz about how Abraham Lincoln used storytelling and humor to persuade divided audiences.
How Discover Puerto Rico is educating audiences about island heritage
With the launch of its new ‘Live Boricua’ campaign, the team hopes to highlight the cultural richness of an often-overlooked travel destination.
Most communicators are women, but they still trail men in pay, Ragan survey says
This is among the findings in a comprehensive Ragan Salary & Workplace Culture Survey report. How does your compensation stack up against others in your industry?
No more ‘work-life balance’: Making the case for separation
Working from home has changed the rules for setting boundaries and building work culture in PR.
Here’s what communicators can learn from pickin’ the brains of bluegrass
With the right players, a solid stage and a lot of practice, comms can hone the art of acoustic messaging.
VIDEO: College students share wishlists for comms careers
Three UMass-Amherst students sat down with Ragan CEO Diane Schwartz to discuss what they hope their careers in the PR industry will look like.
What clients want from PR firms in the post-pandemic era
Big Valley Marketing’s Katie Huang Shin offers insights on how client expectations are changing in the current business landscape.
The PR potential of the metaverse
Follow these six rules to create a virtual presence that is worth the investment.
Why 3 is the magic number when deciding how many social causes to champion
New research from USC’s Annenberg Center breaks down the importance of corporations taking a stand on social issues.
How PR firms can improve security measures amid the uptick in cyberattacks
Simple tips to help protect yourself and your clients.
