Aimee Clark
Predictions from the trenches: What can PR pros expect in 2022?
Being prepared for anything is a continued theme for the PR community in the new year.
PR Industry
Ted Kitterman
Report: Gen Z wants brands to stand up for all—not just the individual
Data from Edelman on what drives trust for young consumers shatters some myths about the sought-after cohort in the economy today.
Ted Kitterman
How one tech outlet sees the future of paid media partnerships
Protocol, a sister publication to Politico, shares how it works with PR teams to share thought leadership and build executives a platform.
Wendy Serafin
6 PR Lessons from the de-SPAC process
The senior vice president of communications at OppFi shares takeaways from her work on taking a brand public.
Emma Atkinson
A year of change: How 2021 reshaped the workplace
To ensure your engagement, recruiting and retention tactics succeed moving forward, take time to revisit the profound shifts of last year.
Justin Joffe
United Airlines thanks employees on LinkedIn, teens consume more user-generated content than traditional media, and Red Lobster faces scandal over sick leave
Also: Lay’s advertises at Super Bowl after 17-year hiatus, Bank of America eliminates insufficient fund fees, and more.
Emma Atkinson
Peloton’s year of bad headlines didn’t faze its consumers
From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand.
Heather Kernahan
Marketing and comms pros need to get “Into Tech”
The technology sector aims to attract talent to fill crucial roles.
Justin Joffe
British energy supplier OVO Energy apologizes for ‘unhelpful’ advice, the rise of ‘scrollytelling’, and Fed vice chair resigns following stock scandal
Also: Uber and Visa launch small business grant program, Meta offers optimistic March return-to-office date, and more.
Robby Brumberg
How to keep your remote workers happy in 2022
To avoid losing essential employees, make sure your company is offering sought-after benefits and perks—and a culture that nurtures long-term retention.
Joy Knowles
3 metrics you need to prove PR’s ROI in 2022
Here’s how to measure awareness, engagement and reputation—and why you should care about these proxy metrics for bottom line success.
Justin Joffe
Golden Globes shares winners on Twitter, 58% of workers report constantly checking messages, and CDC admits to communication mistakes
Also: Dole riffs on popular meme for fruit bowl campaign, Chicago mayor spars with teacher union over remote learning, and more.
Ted Kitterman
Visible’s CMO Cheryl Gresham on growing audiences—and attracting customers—in 2022
The marketing executive joins Visible, a Verizon company, after serving as US head of marketing for TikTok.
Emma Atkinson
3 tips for developing your message around your brand purpose
Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.
Ted Kitterman
60% of CEOs say that defining the voice of the company is their responsibility
The data from Ragan and HarrisX shows how connecting with execs and clarifying boundaries is crucial for communicators looking to make an impact.
