Sarah Segal
How to spot a PR scam
An insider offers some common red flags that suggest a proffered media opportunity is really a disingenuous money grab.
PR Industry
Robby Brumberg
Easy yet crucial ways to bolster workers’ well-being and mental health
Exercise offers a multitude of wellness and productivity benefits, but the sedentary nature of modern work tends to thwart healthy habits. Follow this guidance to get employees moving in the right direction.
Emma Atkinson
Infographic: 5 influencer marketing trends to watch in 2022
That’s right, it’s time to get your Charli D’Amelio on.
Ted Kitterman
Big Brothers Big Sisters of America’s CCO: ‘Focus your growth based on your strengths’
Dvon Williams shared books to read, lessons in leadership and advice for the future as this comms pro enters a leadership role with one of the most recognizable charitable groups in the US.
Emma Atkinson
Amazon scraps employee relations campaign, two-thirds of U.S. adults report having never used virtual reality tech and PRSA Foundation offers $20k scholarship
Also: Brands respond to Elon Musk’s Dogecoin tweet, a new survey for social media pros and more.
Ragan Insider Ted Kitterman
How PR pros can land coverage with new online outlet ‘Grid’
The publication’s top brass share tips on their approach to stories—and connecting with subject matter experts.
PR Daily Staff
Help us benchmark the career of social media pros
Want to know how your peers are faring in their career? How they’re valued at their org? Take our survey and get the answers.
Justin Joffe
4 attorneys general sue Google over user privacy, addressing trust crisis for your audience, and Unilever announces layoffs
Also: Planters returns to Super Bowl, Merrill Lynch fires advisor who was filmed verbally attacking teens, and more.
Tina McCorkindale & Mark Weiner
Causes worth embracing in 2022
Here’s what deserves a closer look in the year ahead—as well as some unworthy causes that revile our PR experts.
Katrina Gill
Don’t let these 4 obstacles undermine your comms audit
It’s an ideal time to assess the state of your communications. Here are some arguments to overcome common excuses to avoid investing in the process.
Colleen Dolan
5 leadership tips from The Plank Center’s 2021 ‘Milestones in Mentoring’ honorees
Consider these suggestions to mentor future leaders in your organization and in the wider PR industry.
Justin Joffe
Intel announces new Ohio plant, social media users increasingly value privacy, and CVS Health CEO stresses purpose over politics
Also: State Farm ditches Super Bowl ads for TikTok campaign, Snapchat faces lawsuit after teen suicide, and more.
Brian Pittman
3 tips on navigating the metaverse
A brand strategist shares how to see through the hype—and when to make the jump.
Emma Atkinson
How communicators can help break the ‘cycle of distrust’
Here are three steps to build credibility among record-high levels of doubt in institutions.
Emma Atkinson
Peloton CEO rebuffs leaks in public memo, M&M’S candy mascots get an inclusive makeover and how PR increasingly measures social media impact
Also: Oscar Mayer debuts bologna-themed skincare, how comms pros can take advantage of Twitter’s NFT profile pics and more.
