Also: Study: PR tactics that ruin media relationships, a look into PR history, and how LinkedIn helps pros attract clients.
Also: Ford creates buzz with electric truck stunt, how video is essential for converting customers, you might not be using all your PTO, and more.
Plus, SEO failures and how PR pros can do better, Miss Michigan’s forced abdication, and Ernest Hemingway’s 120th birthday.
Also: A clever marketing insight from a Utah youth, how IPR creates buzz through video, and Berkeley nixes genders-specific terms.
Also: The case for refreshing the Barcelona Principles, Oscar Mayer offers a stay in its Wienermobile, and Instagram hides ‘likes.’
Also: Burger King plays ‘meat or no-meat,’ Huggies courts dutiful dads, and T-Mobile serves Taco Bell
Also: Emails with visuals grab more eyeballs, an editing session goes awry, and Boeing’ struggles despite name change.
Also: Phrases to banish from the workplace, Starbucks ditches newspapers and how e-commerce is shaking up the retail industry.
Also: eBay throws shade at Amazon’s Prime Day, Twitter jokes about its global outage, and the end of the 40-hour workweek.
Also: Delta applauded for replying to a troll, employees split on political expression policies, and 7-Eleven’s precisely timed Slurpee giveaway.
Also: How to revamp your brand journalism, top online platforms for executives, Friends’ is leaving Netflix, and how the Red Cross is asking for blood.
Also: An exclusive interview on an executive’s response to ridicule and a grocer’s anti-plastic-bag campaign backfires.
Also: Netflix promises to cut back on smoking, Disney Freeform defends Ariel casting, and Delta beefs up economy class.
Also: Journalists still want email pitches, smiling may not make you happy, and what you think about influencer marketing.
If you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team.
