Ragan Insider Neil Patel
Takeaways from Ronan Farrow for building your personal brand
Communicators can derive key career lessons from the award-winning New Yorker writer. Consider these three essentials.
Media Relations
Ragan Insider Ted Kitterman
30 jobs in the PR and marketing world
As newsrooms shed jobs, journalists are looking for new careers, but is PR the right fit for you? Check out this list of the latest jobs from the communications industry.
Ragan Insider Ted Kitterman
Epstein puff pieces put focus on PR and pay-to-play publishing
An agency paid a Forbes contributor to put his byline on a story lauding the convicted sex offender’s business acumen. HuffPost and National Review got hoodwinked, too, the NYT found.
Ragan Insider Beki Winchel
Snapchat bounces back, Forever 21 apologizes for diet-bar campaign, and R. Kelly’s crisis pro resigns
Also: Study: PR tactics that ruin media relationships, a look into PR history, and how LinkedIn helps pros attract clients.
Ragan Insider Shel Holtz
How to stay afloat in the age of employee activism
As workers increasingly are urged to be brand ambassadors, the company-endowed megaphone can start blaring adverse messages against leaders. Here’s how to mitigate any damage.
Ragan Insider Frank Strong
A slew of PR pros share what they do for a living
‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Here’s what 50 working in the field say they do to earn a paycheck.
Ragan Insider William Comcowich
Is earned media on the way out?
Recent surveys suggest that paid, shared and owned media are rising in importance and impact, leaving earned media behind.
Ragan Insider Russell Working
Strunk and White: Parentheses and misused phrases
Wrapping up our series on the influential writing gurus’ centennial, we delve into punctuation and the perplexing persistence of purple prose.
Ragan Insider Ted Kitterman
Podcast listeners are close to half the population
As digital radio programs have grown in popularity, so have the opportunities for marketers and PR pros to reach new audiences.
Ragan Insider Beki Winchel
Bud Light’s Area 51 joke, a groundswell for podcasts, and Circle K’s sexist misstep
Also: A clever marketing insight from a Utah youth, how IPR creates buzz through video, and Berkeley nixes genders-specific terms.
Ragan Insider Amanda Munroe
How to pump new life into your PR planning sessions
Though your clients might think they want the status quo, smart PR pros know they have to change things up to stay at the top. Here’s how to expand your game plan.
Ragan Insider Elizabeth Williams
Why and how you should prevent your CEO from blogging
That chummy yet authoritative initial post brims with inspiration and wisdom; then the tepid follow-up straggles in nine weeks later. Soon your team will be ghostwriting. Head it off now.
Ragan Insider Jane Callahan
3 places to find fresh ideas
Are your brainstorming sessions just pumping out the same tired messages and tactics? Here are some tips for helping your team think outside the box.
Ragan Insider Russell Working
6 lessons from a never-delivered Apollo 11 disaster statement
In 1969, a speechwriter had a statement ready for President Nixon in case the astronauts died on the moon. How prepared are you for a fatal crisis?
Ragan Insider Beki Winchel
93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy
Also: The case for refreshing the Barcelona Principles, Oscar Mayer offers a stay in its Wienermobile, and Instagram hides ‘likes.’
