Ragan Insider PR Daily Staff
Get free training and make your organization a communications icon
Help us and help yourself—host a Ragan conference or workshop and send your team for free.
Media Relations
Ragan Insider Ted Kitterman
Why PR and publicity should be considered separately
Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. Here’s why many practitioners shun the word “publicity.”
Ragan Insider Beki Winchel
Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills
Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport.
Ragan Insider PR Daily Staff
Announcing PR Daily’s Media Relations Awards winners
Ragan Insider Beki Winchel
Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement
Also: YouTube will stop targeting ads to children, Facebook offers users a data-control feature, and Hotels.com wangles for a plug in wedding vows.
Ragan Insider Beki Winchel
Reddit offers livestreaming tools, chicken chains crow on Twitter, and top execs redefine the purpose of a corporation
Also: Amazon scores with a ‘Mrs. Maisel’ promo, consumers say they don’t mind being tracked online, Twitter cracks down on government propaganda, and more.
Ragan Insider Michael Vannest
A lesson in PR ethics, courtesy of ‘The Great Hack’
The Netflix documentary explores the depth of the Cambridge Analytica scandal and its long-term repercussions. The author extracts key takeaways for industry professionals.
Ragan Insider Ted Kitterman
Why the PESO model includes ‘paid’
PR pros have long eschewed the role of marketers, perhaps from a desire to maintain the editorial/advertising divide. However, modern agencies must do it all.
Ragan Insider Beki Winchel
Barstool Sports founder’s anti-union rant, Philly and VW ads banned in the UK, and Kohl’s partners with Facebook to reach millennials
Also: Top obstacles for social media marketers, Swarovski apologizes to Chinese consumers, and Dunkin’ gets ahead of Starbucks (and the autumn) with a pumpkin-palooza.
Ragan Insider Ronn Torossian
Why empathy is a crucial skill for marketers and PR pros
When trying to make your case to skeptical and overwhelmed audiences, it will be difficult to find success if you can’t walk a mile in their shoes.
Ragan Insider Wendy Marx
Survey: 8 terrible PR practices that will doom your pitch
Fractl polled 500+ journalists about their top peeves. Here’s what you need to know.
Ragan Insider Beki Winchel
Designers apologize to Chinese consumers, ‘influencer fraud’ cost nearing $1.3 billion, and Universal pulls ‘The Hunt’ after mass shootings
Also: Quirky risks of working at home, Twitch chief says ‘sorry’ to a former streamer, and Amazon scores with a guinea-pig-themed café.
Ragan Insider Brittiany Cahoon
10 ways to get the writing juices flowing
The empty page or blank screen can seem daunting, but often that’s not the real impediment. Try these exercises to unblock your mind.
Ragan Insider Robby Brumberg
A slew of must-read books for writers
Content creators and other professional communicators, comb through these tomes to learn something, get inspired and hone your storytelling.
Ragan Insider Ted Kitterman
Does profanity rev up your message, or put off your audience?
Beto O’Rourke got lots of coverage for his sharp outburst to a question about Donald Trump’s response to a mass shooting in El Paso. Do the ‘bad’ words undercut his argument?
