Ragan Insider Jennifer Jones-Mitchell
How you take care of employees today crucial to future success
Companies will be judged tomorrow on how they treat their workforce during the pandemic.
Media Relations
Ragan Insider Kerry Sheahan
During COVID-19, some business owners are their own worst enemy
Despite government and health care experts best advice, some business leaders are making headlines for all the wrong reasons during a global pandemic.
Ragan Insider Beki Winchel
Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs
Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.
Ragan Insider Matthew Scampoli
Get your communications back on track after the pandemic
Where should you place your focus to bring your organization back from the brink after the crisis has abated? Here are some important considerations.
Ragan Insider Beki Winchel
Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day
Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.
Ragan Insider Ted Kitterman
What PR pros are sharing with stakeholders during COVID-19
How often do employees want to hear about health care messages, business continuity updates, and other missives? Here’s what makes some communicators hopeful.
Ragan Insider Roula Amire
How are you giving back during this crisis?
Many organizations are trying to be essential resources for their people and the places they do business. We want to hear how you are reaching out.
Ragan Insider Todd Templin
Addressing media inquiries when an employee has coronavirus
Many of timeless pieces of PR wisdom still apply, but the emphasis and application might change in these extraordinary circumstances.
Ragan Insider Rick Beller
How offering historical context helps in a crisis
Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust.
Ragan Insider Beki Winchel
Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video
Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.
Ragan Insider Frank Strong
How to evaluate if your coronavirus message is necessary
Though some PR experts call for erring on the side of over-communicating, inundated and anxious audiences will appreciate any effort to avoid unnecessary outreach.
Ragan Insider Beki Winchel
Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info
Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.
Ragan Insider Beki Winchel
Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks
Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more.
Ragan Insider Roula Amire
An inside look at AARP’s rapid response team
The head of grassroots advocacy shares how the association structures and runs this team, and how it’s responding to COVID-19.
Ragan Insider Keith Zakheim
How to adapt your crisis response for COVID-19 and beyond
Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities.
