How to build community during the current global pandemic
In order to adequately respond to external pressures, you must take care to bring employees and stakeholders together.
In order to adequately respond to external pressures, you must take care to bring employees and stakeholders together.
Also: Sephora commits 15% of its shelf space to black-owned products and brands, Wizards of the Coast removes racist cards, 76% of employees consider racism a workplace issue, and more.
Also: Twitter is testing a feature to remind you to read what you tweet, Starbucks is focusing on a to-go business model during COVID-19, brands taking a stand can gain trust, and more.
Here’s what the research suggests consumers want to hear from brands on the issues of racial injustice, police relations and more.
Dozens of outstanding companies and agencies earn accolades as the best of the best in online audience engagement, consumer awareness and a host of other specialized categories in PR Daily’s recent awards program.
Also: Twitter is bringing back account verification with more transparency, Microsoft criticized for mistake with AI editor, Adidas promises to hire 30% black and Latino employees, and more.
COVID-19, race relations, financial crises—it’s more necessary than ever that organizations address these crucial issues. But how? A new roundtable allows communicators to trade tactics and best practices.
Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics.
Also: Elevator safety after COVID-19, Jeff Bezos’ Instagram strategy around BLM, Sonic’s apology for racial profiling, how orgs are talking about mental health, and more.
Also: Advocacy messages and marketing don’t mix, how brands stayed largely silent during the first several days of protests, how your employees are giving back, and more.
Also: How COVID-19 is eroding company culture, HBO Max and Bon Apétit offer BLM resources, and more.
With some lawmakers now voting remotely due to COVID-19 measures, even greater attention must be paid to local media outlets.
Having a hard time getting through to your target outlet? Consider these essential steps.
During these difficult times, its more important than ever to highlight and share accurate, relevant messages. Here are some tips to help fight the chaos.
Also: OKCupid, Verizon and Peets Coffee focus on strategic plans to fulfill Black Lives Matter efforts, Microsoft highlights black employee voices, and more.