Erin Harrison
10 ways to get media attention during this pandemic
Here’s how reporters say you can get their attention during these turbulent times.
Media Relations
Beki Winchel
The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content
Also: Ford and Disney team up on historic product launch, Facebook refuses to budge amid advertiser boycott, shift your attention to increase productivity, and more.
Ragan Insider Roula Amire
Video series about race relations put words into action at Encompass Health
Candid conversations about diversity and inclusion go beyond a statement of support for racial equality in the wake of George Floyd’s death.
Ragan Insider Meghan Madhavan
3 tips to improve messaging to diverse audiences
Apply the principles used by The Trevor Project to craft messages that respect your audience’s diverse, intersectional identities.
Jodi Petrie
Consumer brands must tap technology to stay relevant post-pandemic
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Authenticity and empathy still lead the way.
Beki Winchel
Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses
Also: Philadelphia Flyers’ Gritty gets a ‘Queer Eye’ makeover, Pizza Hut franchisee declares bankruptcy, Walmart stops selling ‘All Lives Matter’ shirts, and more.
Ragan Insider Beki Winchel
Social media platforms ban groups for hate speech, Wendy’s speaks out after Twitter silence, and brand managers celebrate #NationalSocialMediaDay
Also: Starbucks celebrates the LGBTQ+ community and its allies, many employers are looking at employees’ social media feeds, European companies brace for thousands of layoffs, and more.
Ragan Insider Sarah Taylor
Why you should focus on small gains, not glory
The role of PR is to drive commercial success. How do we prioritise an approach driven by facts and figures over kudos and cachet?
Ragan Insider Ted Kitterman
Addressing diversity through mentorship and better communication
Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs.
Ragan Insider Beki Winchel
Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms
Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more.
Ragan Insider Mark Nichol
The origin and definition of 10 COVID-19-related terms
One by-product of the COVID-19 pandemic is the introduction of a vocabulary pertaining to the disease.
Ragan Insider Domenica D’Ottavio
In 2020 and beyond, earned media should take priority
Advertising’s ability to reach audiences is only likely to diminish, making your ability to earn a media mention with a good story more important than ever.
Ragan Insider Ted Kitterman
How Re/Max pivoted for Pride Month during the pandemic
With lockdowns forcing events online, the team had to envision how it could engage LGBTQ consumers in new ways.
Ragan Insider Beki Winchel
Disney Parks rebrands Splash Mountain, Macy’s lays off 3,900 corporate employees, and Walmart gets backlash for ‘All Lives Matter’ t-shirts
Also: Amazon announces Climate Pledge Arena, Chuck E. Cheese parent files for bankruptcy, the COVID-19 messages that resonate with consumers, and more.
Ragan Insider Jenifer Slaw
How COVID-19 has brought back the public’s appetite for facts
When will audiences tune out from sheer exhaustion? Here’s how one PR pro sees the journey for media coverage of the historic pandemic.
