Media Relations

Beki Winchel

USA Today admits op-ed didn’t meet standards, Clorox and Cleveland Clinic partner on cleaning guide, and social media teams celebrate World Emoji Day

Also: NASA refutes misinformation, take our brand storytelling survey, how e-commerce has grown during COVID-19, and more.

Mindy Hamlin

10 crisis communications steps when you don’t have a plan

Has a bad situation caught you flat-footed? Here are some tips for addressing your immediate concerns.

Beki Winchel

Twitter responds to massive security breach, Walmart and Kohl’s require masks, and American Airlines might lay off 20,000

Also: Chipotle promises to hire 10,000 workers, Wendy’s responds to Twitter hack with characteristic snark, 60% of PR pros are pitching ‘feel good’ stories during COVID-19, and more.

Beki Winchel

Burger King takes aim at methane emissions, Verizon and Google offer skills training, and ViacomCBS cuts ties with Nick Cannon over anti-Semitic remarks

Also: Why communicators should always give their best, nearly half the world’s population will be on social media networks by 2023, Pfizer aces the Disability Equity Index, and more.

Beki Winchel

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

Also: TSA and other organizations jump on #NationalTapeMeasureDay, Johnnie Walker will come in paper bottles, Hostess solicits brownie names, and more.

Luke Budka

The importance of solid messaging and storytelling

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death.

Cheryl Gale

Why project-based work could be the answer in tight economic times

With belt-tightening and plenty of uncertainty, working with an agency partner on bite-sized projects can help keep you moving toward your communications objectives.

Andrew Graham

How to get crucial data from your media list

Here’s how one PR veteran argues you should think about cultivating connections with the media in the digital age.

Sean DallasKidd

Why a fair and just future requires ‘divestment’ from the status quo

One PR pro makes the case that organizations who are serious about racial equity and diversity should interrogate all the places their budget is spent—and allocate resources to diverse vendors.

Beki Winchel

Walgreens cuts 4,000 UK jobs at Boots, Starbucks requires masks, and Tinder tests video chat feature

Also: AP Styleguide tweets guidance on gender neutral terms, 47% of professionals will move because of WFH opportunities, Quibi trial fails to convert most viewers, and more.

Ragan Insider | Ted Kitterman

A first look at the Barcelona Principles 3.0

The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity.

Beki Winchel

Retailers pull Boohoo amid workers’ rights claims, LinkedIn introduces pronunciation tool, and Walmart prepares to compete with Amazon

Also: Spotify offers customized workout playlists, Instagram launches feature to pin top comments, trending articles are shared more than evergreen content, and more.

Beki Winchel

Networks highlight Black-owned businesses for #BlackOutDay2020, TikTok promises to leave Hong Kong, and OKCupid opens pronouns feature to all

Also: Microsoft shares employee insights in a ‘Disability in the Workplace’ series, Instagram is gaining marketing budgets, Harvard and Princeton prepare for fall, and more.

Beki Winchel

Washington Redskins and Cleveland Indians consider rebrands, Vogue Portugal pulls psych ward cover, and Uber acquires Postmates for $2.65B

Also: Netflix hires Bozoma Saint John as new chief marketer, Stouffer’s pleases a fan with birthday drawing, employees want more diverse workforces, and more.