Ted Kitterman
Glassdoor’s senior vice president of comms: ‘Never stop learning’
The messaging maestro for the workplace and jobs platform shares how communicators can earn their way to the decision-making table.
Media Relations
Ted Kitterman
How Kelley Kronenberg’s Michelle Martinez Reyes sees silver linings in WFH
As many in the industry adjust to a new work/life balance and 100% remote work, some are enjoying the chance to reconnect with home and family.
Beki Winchel
American and United Airlines to lay off 32,000 employees, Google to pay $1B to publishers for ‘news experience,’ and Facebook launches cross-platform messaging
Also: Allstate to cut 3,800 jobs, Blue Bell Creameries shares its story with a coffee table book, characteristics of the most popular YouTube thumbnails, and more.
Hope Buckner & Rebecca Warren
How podcasts offer new audiences during the pandemic
Brands and organizations that create content-rich podcasts can transport their audiences out of COVID-land, earning their deep trust and loyalty in the process.
Judith O’Leary
5 ways to foster creativity in your PR and marketing team
The ability to find unique solutions isn’t an innate trait. Here’s how you can build an environment and culture that promotes discovery and imagination.
Beki Winchel
Disney lays off 28,000 employees, Shell to cut 9,000 jobs and Merriam-Webster tweets popular searches during presidential debate
Also: Pantone releases “period” color to eliminate menstruation stigma, Walmart to roll out redesign, Nordstrom to stop selling fur and exotic animal skins, and more.
Beki Winchel
British Red Cross encourages engagement with social media press kit
The website provides key messages in bite-sized pieces and packages the organization’s campaigns in ready-to-share posts.
Ted Kitterman
Affect’s SVP Jen Dobrzelecki: ‘Keep going’
Here’s how this NYC-based PR exec views the future of the industry, the short-term effects of COVID-19 and the tools that help the most during WFH.
Beki Winchel
Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update
Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more.
Ragan Insider Ted Kitterman
How short-term and long-term crisis responses require different mindsets
The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.
Beki Winchel
‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day
Also: The Hershey Company offers Kit Kat Flavor Club, Innocent Drinks announces recyclable packages with snark, 68% of marketing execs do business differently after COVID-19, and more.
Domenica D’Ottavio
When is it OK for your brand to weigh in on breaking news?
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
Beki Winchel
United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese
Also: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.
Beki Winchel
Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping
Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more.
Brian Pittman
5 ways to communicate calm in a crisis
A McKesson comms exec shares her crisis tips during pandemic and beyond.
