Ted Kitterman
Penman PR’s Talicia Bosso shares hope for 2021
This Washington, D.C. pro says it’s time to acknowledge we are at our best when facing a challenge.
Media Relations
Ragan Insider Ted Kitterman
Crucial messaging advice to consider ahead of an unprecedented holiday season
With both customers and employees trying to navigate a resurging pandemic and holiday plans, how should organizations craft messages to keep all stakeholders safe?
Beki Winchel
The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts
Also: The New York Times reaches 7 million digital subscribers, Pet Valu to permanently close, Warner Bros. answers backlash over ‘The Witches,’ and more.
Meghan Madhavan
Turning a negative perception issue into an opportunity
How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games.
Beki Winchel
Friendly’s files for bankruptcy, ‘Sesame Street’ celebrates Cookie Monster’s birthday, and 72% of U.S. citizens of voting age use social media
Also: CoxHealth shows off costumes for its NICU residents, Wrangler partners with ‘Rick and Morty’ after in-show mention, Fox TV tweets self-care meme, and more.
Beki Winchel
NHL’s Arizona Coyotes drop draft pick after backlash, Walmart removes guns from shelves due to ‘civil unrest,’ and brands make fun of tone-deaf Kardashian tweet
Also: Carters offers personalized videos from Santa, a Halloween costume encourages voting, 68% of agency executives have altered their offerings during COVID-19, and more.
Ted Kitterman
CMW Media’s Kyle Porter shares tips for navigating the current comms landscape
His main message to everyone for the remainder of the year: ‘Just hold on.’
Ragan Insider Ted Kitterman
Report: 2020 leaves its mark on the PR industry
For USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future.
Beki Winchel
Girl Scouts tweet support for Amy Coney Barrett; 78% of marketers report more higher engagement, and Orbit offers PR stunt for young singles stuck at home
Also: Re/Max partners with Children’s Miracle Network Hospital on face mask offering, how PR pros are rethinking e-commerce strategies, meal prep solutions for homebound pros, and more.
Beki Winchel
NHL’s Coyotes criticized for drafting bully, Charles Schwab and Boeing announce layoffs, and TikTok partners with Shopify on e-commerce tools
Also: Coca-Cola to remove iconic San Francisco billboard, 31% of content marketing awards finalists use ‘tangential’ topics, Jack in the Box offers chicken-scented face masks, and more.
Hana Bieliauskas
6 ways a PR career prepares you for working the polls
What about PR work translates to volunteering at your local polling place on Election Day? This PR pro offers six arguments for communicators to step up.
Beki Winchel
Snapchat and Twitter prepare for Election Day, Kazakhstan takes after ‘Borat’, and Macy’s Santa goes virtual
Also: McDonald’s social media manager gets real, Yandy drops controversial Halloween costumes, 28% of consumers will buy less holiday gifts, and more.
Beth Haiken
4 tactics that will grab reporters’ attention
Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories.
Mark Nichol
10 word pairs with slightly different meanings
Follow this guidance to achieve more clarity and precision in your copy.
Beki Winchel
Lowe’s launches e-commerce holiday campaign, Target highlights inclusive Halloween costumes, and takeaways from Merriam-Websters’ Twitter savvy
Also: Tarte Cosmetics gets real with GIFs, TV ads have increased in 2020’s last quarter (viewer numbers are still down), ideas to inspire you and your colleagues, and more.
