Ted Kitterman
How crisis communications has changed
After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was?
Media Relations
Beki Winchel
Walmart announces employee bonuses and extended leave, Warner Bros. to stream films with theatrical releases, and Southwest warns of 6,800 job cuts
Also: McKinsey & Co. reports that only 18% of top companies made internal DE&I commitments, Dunkin’ holiday drink goes viral, Miller Lite celebrates lack of holiday office parties, and more.
Beki Winchel
U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga
Also: Spotify packages its listener data in emotional stories, Kellogg’s Pringles are getting a modern overhaul, Dole Packaged Foods urges donations for hungry children, and more.
Ragan Insider Ted Kitterman
Why brands must focus on their relationship to consumers’ needs
Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace.
Beki Winchel
UK retailers face bankruptcy affecting 25,000 employees, NASDAQ proposes diversity requirements for listed companies, and Google Maps launches a newsfeed
Also: Sephora partners with Kohl’s for in-store shops, Microsoft offers a ugly holiday sweater for a good cause, how thriving company cultures help mitigate COVID-19 damage, and more.
Courtney Baumann
How to score a podcast interview for your client
With exploding audience numbers, the digital audio format offers big upsides for organizations looking for an earned media hit.
Billy Shipp
How can businesses meaningfully support charities this holiday season?
If there was ever a time to prioritize charitable giving, it’s now. Here’s how companies can maximize donations, boost engagement and spread goodwill.
Beki Winchel
State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers
Also: Burger King racks up engagement with tweets tied to Utah monolith, Hawaii entices remote workers with free tickets, mobile wallet consumers spend more per purchase, and more.
Sean Williams
8 tips to help demystify the creative process
Innovation isn’t magic, but the result of a careful process that will produce the best work, deadline after deadline.
Ted Kitterman
Report: Communicators must embrace new skills for earned media success
As the needs of increasingly digital-first media outlets change, PR pros must adapt to make their news releases relevant and effective.
Beki Winchel
Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year
Also: U.K. grocers unite for anti-racism campaign, The Walt Disney Co. brings layoffs to 32,000, Black Friday is currently second-largest online sales day in U.S. history, and more.
Tiffany Guarnaccia
How to maximize your company rebrand for 2021
Are you looking to head in a bold new direction? Here is some advice on changing the perception of your organization in the marketplace.
Ted Kitterman
Schwartz Media Strategies’ president: ‘Look how far we’ve come’
The agency leader argues that PR and comms pros have much to be thankful for here at the end of a long and arduous year.
Ted Kitterman
GM reverses on climate, Snapchat copies TikTok, and when to expect the COVID-19 crisis to end
Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks.
Ted Kitterman
Black Friday makes way for online sales, cognitive overload during COVID-19, and the CDC’s messaging woes
Also: AstraZeneca reports good results on third vaccine candidate, Guitar Center files for bankruptcy, Cineworld announces funding to survive COVID-19 losses, what communicators are thankful for, and more.
