A new video from Marriott’s global holiday campaign presents a glimmer of hope, as the travel industry tries to move forward into a new year.
Here’s how one PR pro is managing through the current challenges of PR, and what tools are helping her meet the moment.
Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more.
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response.
Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more.
We put together a list of vendors and solution providers to help you get a jumpstart on your needs for 2021.
The acronym provides a tool for identifying what roles will be filled by members of your crisis working group and clarifying essential workflows.
Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more.
Also: Google shares outage information across its services, Pfizer tweets images of COVID-19 vaccine leaving its factory, Universal and Disney World Resorts seek engagement, and more.
What happens when the world’s largest annual health care event collides with an emerging global pandemic? Here’s how the team managed to respond.
With many offices still working remotely, creating engaging opportunities to give back as an organization can be tricky. Classic PR strategies can help.
This PR veteran acknowledges that Zoom meetings have been valuable—but she still prefers old-school communications channels.
Also: Cartoon Network racks up kudos for its anti-racism PSA, top challenges content marketers must overcome, Facebook’s ‘Year in Review,’ and more.
With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages.
Also: American to offer pre-flight COVID-19 tests, 70% of UK consumers say digital content affects perception of accompanying ads, remote meeting etiquette, and more.
