Beki Winchel
7 PR lessons from ‘Hamilton’
The award-winning musical about America’s founding fathers made a splash on Disney+ over the holiday weekend. Here are some takeaways for the communications set.
Media Relations
Russell Working
Amid unrest, CEOs and brands denounce racism in Floyd killing
Organizations offer anguished responses to the killing of a black man in Minneapolis while remaining silent on the vandalism and looting of their stores.
PR Daily Staff
PR Daily’s top stories of 2020: Nos. 41-50
It’s the end of another year, so we’re taking a look at the stories that were most important to readers. Here’s some of the tales that had the biggest impact.
Beki Winchel
Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid
Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more.
Beki Winchel
American Express tailors perks during COVID-19, Burger King offers a Whopper to smart students, and Molson Coors delivers to delighted fan
Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.
Beki Winchel
Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19
Also: Costco and JetBlue require masks, Salesforce cancels in-person Dreamforce, how you can lean on nostalgia during the pandemic, and more.
Beki Winchel
Quaker Oats to rebrand Aunt Jemima, PepsiCo offers plan to support racial equality, and HSBC, Hilton and AT&T announce layoffs
Also: Amazon encourages employees to reflect on Juneteenth, Facebook launches largest voting effort in history, younger users turning to Instagram for COVID-19 news, and more.
Kim Clark
How businesses can address and remedy systemic social injustices
Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. The momentous journey must begin with small, yet crucial steps.
Jordan Brueckner
Public speaking lessons from Dr. Martin Luther King Jr.
One of most eloquent speakers, King is remembered for his ability to control a venue with the simple power of his voice. Here are a few reasons why he was so successful.
Beki Winchel
Lululemon condemns post with racist COVID-19 design, Ticketmaster responds to refund criticism, and Netflix subscriber numbers double expectations
Also: EDsmart is offering $1,000 for a ‘Harry Potter dream job,’ consumers share what they want to hear from brands, IPR’s employee engagement survey, and more.
Beki Winchel
TikTok personalizes users’ 2020 recaps, Execs’ ‘unprecedented’ interest in mental health, and FedEx gives Toys for Tots $5M
Also: A digital marketer’s take on ‘Deck the Halls,’ Pinterest reports the hottest trends for 2021, Los Angeles Rams’ player to launch YouTube series, and more.
Jaliana Griesbach & Rachel Meltzer
How future pros see the emergence of virtual conferences
PRSSA leaders recap their experience with PRSA’s virtual national conference, ICON 2020, and what PR pros should keep in mind about future virtual events.
Beki Winchel
KC Star reports on its past racist coverage, Tropicana apologizes for mimosa-themed campaign, and TikTok’s top 2020 campaigns
Also: Ford brings back a holiday season staple, Yorkshire Tea’s masterclass in Twitter engagement, a guide to digital marketing across channels, and more.
Robby Brumberg
Expert guidance on responding to cyberattacks
Mark Seifert of Brunswick Group shares crucial crisis response tips and essential preparation for the inevitable.
Beki Winchel
Coca-Cola lays off 2,200 employees, Google responds to latest antitrust lawsuit, and PepsiCo builds buzz for new ‘Cocoa cola’
Also: Neflix’s year in review, Vice Media joins OnlyFans with ‘food porn,’ the NFL aims to invite frontline health care workers to the Super Bowl, and more.
