Media Relations

Ted Kitterman

Nickerson’s Paul Doyle: ‘There’s work to be done and great stories to tell’

This pro shares his take on where the industry is headed this year and what gives him confidence to face the unknown.

Beki Winchel

Brand managers celebrate Groundhog Day, Verizon commits $10M to helping small businesses, and JetBlue highlights Black florists

Also: How PR pros are crafting more of their pitches to include DE&I angles, what skills you’re focusing on for 2021, and more.

Ted Kitterman

4 comms tech advances PR pros must embrace

Kathleen Lucente, president and founder of Red Fan Communications, offers her view on where the next innovations will come in communications technology.

Montieth Illingworth

Smart globalization: How PR pros should approach the global marketplace

As a post-pandemic world tries to rebuild essential connections, what should smart PR people think about their strategy in an interconnected, borderless media landscape?

Beki Winchel

Discord and Reddit grapple with ‘WallStreetBets’ communities, Activision Blizzard defends DE&I hiring initiatives, and Twitter rebrands to embrace ‘real’ conversations

Also: Communciators’ most hated corporate jargon, the future of streaming services, Target and other retailers cut ties with coconut milk supplier, and more.

Ted Kitterman

Pepsi shares lessons from its ‘Dig In’ effort to support Black-owned restaurants

The company is one of many looking to follow through on promises to fight racism and injustice in 2020. What do the next steps look like in 2021?

Beki Winchel

Belk, Cici’s and L’Occitane file for bankruptcy, Target offers employees $500 bonuses, and 72% of comms pros say social media helps other media efforts

Also: Samuel Adams’ tongue-in-cheek Super Bowl ad, YouTube extends ban on Trump and cuts off Guliani’s ad revenue, Air Asia updates cancelation policy, and more.

Jenny Baranowski

How to approach industry awards in 2021

As a PR tactic, an awards program win can bolster your position in the marketplace, but which programs are the right fit for your organization?

Matthew Panichas

Does Budweiser deserve the praise for offering Super Bowl ad to COVID vaccine efforts?

The brand is offering its usual big media slot to COVID-19 efforts, but the move isn’t completely altruistic. Here’s why one PR pro thinks the campaign doesn’t necessarily deserve all the kudos.

Beki Winchel

Disney Parks overhauls ‘Jungle Cruise’ to be more inclusive, Citigroup seeks to educate golfer Justin Thomas after LGBTQ slur, and Instagram launches business hub

Also: What top brands on Twitter are doing to best serve consumers, Google rolls out tools to promote COVID-19 vaccine information, Godiva to close all North America locations, and more.

Jake McKenzie & Dr. David Bridwell

Marketing emotion of the year: empathy

Audiences in 2021 need to know you are there for them. Here’s how you can show your organization cares about your community.

Ted Kitterman

Healthline’s newest editor shares what she looks for in a pitch

What are the hooks and specs that digital health care outlets are looking for in the coming months? Here’s one journalist’s take.