Diane Schwartz
The value of the communications role: ‘We can either stoke a fire—or put it out’
Kaiser Permanente’s senior comms leader offers prescription for success.
Media Relations
Justin Joffe
Apple launches long-anticipated user privacy tool, the financial cost of racial inequality for film and TV, and HBO knocked for inaccurate subscriber numbers
Also: Intimate Oscars ceremony showcases people over spectacle, Reddit responds to child pornography lawsuit, Twitter creates tools to let top users charge for content access, and more.
Brendan Gannon
Auto repair company donates $100k in free car repairs, earns 187 million impressions
RepairSmith wanted to help its community members during COVID-19. Its awareness campaign earned media coverage and first place in the Automotive Campaign category of Ragan’s PR Daily Awards.
Justin Joffe
Brands make Earth Day pledge to measure emissions, social media content falls short on accessibility, and NBC condemns anti-BLM email
Also: Tesla issues a public apology in China, California theme parks require proof of vaccination, W.W. Norton pulls book promotion amid sexual harassment claims against author, and more.
Mia West
How marketing tied to environmental activism results in ‘greenwashing’
Here are some pitfalls to avoid when highlighting your commitment to the environment this Earth Day.
Ted Kitterman
Experts advise careful, coordinated response to Chauvin trial verdict
As the country reacts to the court’s decision, communicators are weighing how to take a stand.
Michelle Garrett
Should you focus on proactive or reactive PR strategies?
The two approaches offer different benefits and downsides that PR pros and brand managers should consider—and savvy communicators should employ both.
Eric Schwartzman
When looking for earned media, get your owned and paid channels in order
In today’s fractured media landscape, working towards the earned media hit requires finding ways to tell your story on your own platforms first.
Justin Joffe
Facebook moderates content ahead of Chauvin trial verdict, 1 in 3 workers will pursue a new job if forced to return to the office, and Parler returns to the App Store
Also: A federal Judge protects journalists covering Minnesota protests, brands share weed-friendly campaigns around 4/20, aviation industry responds to increased travel warnings, and more.
Brian Pittman
The complete Clubhouse guide: 8 steps to tap into social audio
Here’s a roadmap to navigate the social audio craze and tap into the potential of the latest viral social platform.
Ragan Insider Ted Kitterman
How and why the ‘mixternal’ comms trend is accelerating
With COVID-19 and remote work putting the spotlight on employee experience, close collaboration between internal and external communications has become paramount.
Justin Joffe
FedEx defends phone policy after deadly shooting, more than 1 in 3 Americans are ready for domestic work trips, and film producer Scott Rudin responds to abuse allegations
Also: Japan ignores experts calling for Olympics postponement, Peloton pushes back on demands for treadmill recall, CBS restructures following racial bias allegations, and more.
Ragan Insider Sally Ann O'Dowd
What journalists want from PR people
Credible sources and pitches emailed early in the week, according to a new Muck Rack report.
Justin Joffe
ABC hires the first Black exec to run broadcast news bureau, most Americans see decline in unions as bad for the country, and Amazon’s CEO opines on lost employee trust
Also: Pfizer CEO speculates on need for third vaccine shot, Twitter promotes transparency around its algorithm, Instagram gives users options to hide likes, and more.
Justin Joffe
Amazon promises change, diversity with employee review process, 26% of U.S employers address race following social justice protests, and Kohl’s makes peace with activist investors
Also: U.S. companies call for reduction in greenhouse gas emissions, LinkedIn gives users more options to describe self-employment, Arclight Cinemas speaks directly to customers about closing, and more.
