Here’s how the tools that PR pros use to build community and generate buzz are going to look different in the post-COVID era.
Also: The need to bolster employer brand, BlackRock’s viral Twitter moment, Carnival crosses horns with Texas’ governor, PR pros language pet peeves, and more.
Also: Companies take firm stance on vaccines for customers and employees, Starbucks brings back reusable cups, Press Secretary Jen Psaki mixes metaphors, the cicada news cycle, and more.
Also: Burger King trolls Chick-fil-A for Pride, Apple unveils sharable health data, and Carnival requires passenger vaccinations.
Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly.
Also: TripAdvisor and HBO offer Pride travel tips, TikTok reinstates ‘intersex’ hashtag, and AMC warns investors about meme stock dips.
Also: SodaStream partners with Laverne Cox for Pride, Twitter launches premium subscription, and Postmaster General Louis DeJoy responds to FBI investigation.
Also: Budweiser buys a round for vaccinated Americans, Twitter unveils a weather subscription service, and AMC launches an investor benefits program.
Omnicom’s John O’Brien and David Gallagher share the insights behind their new book “Truth Be Told” in the keynote for AMEC’s 2021 Summit.
Also: Giant Food promotes e-commerce Pride campaign, Reuters pauses paywall plans, and TikTok launches incubator for Black creatives.
Industry insiders break down what the data has to say about messaging the changes about mask guidance in public spaces.
Here’s how one PR pro is sharing with clients the need for DE&I on campaigns, in conference calls and around the decision-making table.
Also: Costco resumes free samples, Facebook explains ad review process, and airlines ban alcohol sales on flights.
Also: Bagel Bites stunt offers lunar real estate, LinkedIn touts new metrics, and TSA announces pipeline cybersecurity regulations.
In these difficult times, a little love and understanding goes a long way, according to this senior account director.
