How to avoid the media relations summer slump
It’s hard to get earned media coverage this time of year. Here are some strategies to find your way out of the doldrums.
It’s hard to get earned media coverage this time of year. Here are some strategies to find your way out of the doldrums.
Also: McCann wins PR Cannes Lions Grand Prix, Southwest’s new CEO defends culture, and Peloton eliminates free running feature.
Also: Wingstop offers thighs amid chicken wing shortage, Target unveils sustainability program, and Subway catches criticism over tuna-less sandwich topping.
The brand’s partnerships with extraordinary sports figures offer a new angle for celebrating a centennial.
Also: Coca-Cola announces DE&I push, Facebook launches live audio rooms, and Del Monte creates a sustainability ambassador program.
From avoiding poison apples to strolling through Wonderland, the industry seems rife with parallels to make-believe worlds. Glass slippers optional.
Also: Southwest Airlines marks anniversary with gift to employees, Facebook enacts new satire policy, and Disney Parks unwinds COVID safety procedures.
Bob Osmond, president of Racepoint Global, gets into the decision tree behind how businesses should evaluate if they should address a hot topic.
Also: Grindr launches Pride event comeback campaign, Snapchat removes controversial filter, and Nielsen unveils new streaming metric.
Also: Tripadvisor introduces annual membership, Royal Caribbean’s inaugural cruise postponed after crew COVID cases, and Spotify launches live audio app.
Also: Antitrust advocate becomes new FTC leader, National Parks manage crowds on Twitter, and Whole Foods offers rainy day insurance.
Your CEO droning on with vapid talking points won’t bring in new audiences. Here’s how to ensure your video creations resonate.
A report from FleishmanHillard shows how businesses must actively communicate their values to consumers—and it offers a roadmap for taking a stand.
Also: Westminster Kennel Club Dog Show sponsor Purina educates dog lovers, Biogen deflects data questions onto FDA, and Adult Swim engages with fan creators.
Also: A Bitcoin conference in Miami spreads COVID-19, Golden Corral has golden moment on Twitter, Amazon changes course on remote work, and more.