Media Relations

Ted Kitterman

Is your pitching unethical?

PR pros weighed in online on whether poor media relations practices such as emailing irrelevant ideas and adding reporters to mailing lists flout the laws of morality.

Justin Joffe

Mercedes-Benz shares plans to go fully electric, PR pros emphasize need for strategic planning, and Olympic athletes criticize breastfeeding policies

Also: Olympic sponsors emphasize technology, Clubhouse opens to the general public and Facebook responds to content moderators about NDAs.

Justin Joffe

Jeff Bezos misses the mark in space flight presser, tips for crafting engaging emails, and Victoria’s Secret rebrand centers women’s needs

Also: Mattress Firm takes sleep awareness campaign on the road, TikTok introduces resume pilot program and JCPenney launches accessible clothing line.

Brad Daiber

What targeted PR outreach to journalists should look like

Your template might save you time, but it is undermining your relationship with important industry contacts. Here’s how to make your pitch stand out.

Justin Joffe

Ben & Jerry’s stops ice cream sales in West Bank, digital newsroom employment dwarfs newspapers, and Toyota holds back on Tokyo Olympics

Also: McCormick searches for taco influencer, Nike supports employees during supply chain shortage and how one retail real estate trade association is rebranding.

Brendan Gannon

Bank taps Questlove to appeal to millennial audiences, boosts brand awareness and trust

Citizens Bank partnered with The Roots’ drummer and held an event that earned online engagement, leading to a win in the Event Marketing Campaign category of Ragan’s PR Daily Awards.

Robby Brumberg

Pitchin’ and Sippin’ with Ragan’s CEO

Diane Schwartz shares about cultivating meaningful relationships with reporters, the rise of ‘mixternal’ relations, and the future of PR.

Justin Joffe

J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets.

Joy Knowles

4 reasons why PR pros should invest in a media database

Here’s what the tool can offer to PR pros looking to find the right reporter for their pitch—and maximize their precious time.

Justin Joffe

Olivia Rodrigo promotes vaccines at White House, diverse boards see more revenue growth, and Facebook defends CrowdTangle restructuring

Also: Triller launches contest to hire resident DJ, Norwegian Cruise Line sues Florida, and Coca-Cola tweaks Coke Zero formula.

Frank Strong

Survey: Communicators more valued than ever before

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on their work. Now it’s time to secure your seat at the decision-making table.

Justin Joffe

Harvard responds to high-profile Black faculty resignation, consumers request data collection reform, and VMI navigates sexual misconduct claims

Also: Grubhub launches guarantee to protect restaurants, Boeing discloses manufacturing problems, and Burger King employees in Nebraska make headlines with mass exodus.

Brian Pittman

3 tips for irresistible email pitches

Need a quick PR win? Here’s how to get your pitches read and score more media coverage.

Justin Joffe

Johnson & Johnson anticipates FDA warning, tips for making evergreen content, and Naomi Osaka’s call for press conference reform

Also: Skittles celebrates National Gummi Day, video game industry revisits diversity and inclusion, and Nordstrom president explains e-commerce push.