Ted Kitterman
Report: Only 8% of PR pitches result in media coverage
The data is a reminder about the tough task facing media relations campaigns, as well as proof the value PR brings to the table.
Media Relations
Justin Joffe
Ford and GM share joint statement on electric vehicle goals, a majority of companies don’t have cybersecurity frameworks, and Facebook boots NYU researchers
Also: French’s offers limited mustard buns, Amazon’s new return-to-work guidance, Apple defends children’s safety feature and FAA asks airports to limit takeout alcohol sales.
David Fouse
5 tips for making a splash with your national holiday marketing and PR
As long as your organization is precise with its purpose, these celebratory days on the calendar can still be a useful PR tool—but don’t expect reporters to find much to write about.
Ayelet Noff
How blockchain tech might offer credibility for PR pros
Distributed ledger technology can help bring journalists accurate information fast, but is quickly verified data all that it takes to do good PR work?
Justin Joffe
Recording Academy introduces Grammys inclusion rider, newspapers make more money from circulation than ads, and Vrbo responds to elevator tragedy
Also: Molson-Coors retires 11 beer brands, Instagram shares successful business posts and Target offers employees debt-free educational assistance.
Brendan Gannon
Alibaba’s corporate newsroom packed with original content from journalists attracts social media followers, press
Its Alizila site features stories about relevant Chinese markets, too. This has earned the company a win in the Online Newsroom category of Ragan’s PR Daily Awards.
Justin Joffe
NYC requires proof of vaccination for indoor activities, SEO-friendly blog tips, and New York Gov. Andrew Cuomo responds to sexual harassment report
Also: Spicy Cheetos makes its debut as ice cream flavor, YouTube invests in creators, and Frontier Airlines suspends flight attendants who used duct tape to restrain an unruly passenger.
Justin Joffe
Music festivals emphasize pro-LGBTQ values, economic confidence dips as Delta variant rages, and Spirit Airlines’ customers tweet their displeasure
Also: Frito-Lay launches space camp contest, Amazon responds to record regulatory fine and Zoom promises privacy changes.
PR Daily Staff
E&E News’ Emma Dumain talks about her background on Capitol Hill
The latest podcast episode offers a look behind the scenes with a politics reporter who works to hold lawmakers accountable on energy and the environment.
Justin Joffe
Olympic athletes engage fans on TikTok, data privacy builds consumer trust in e-commerce, and Activision Blizzard CEO apologizes to employees
Also: NYC announces free mega concert, Twitter launches shopping feature and Adobe gives college kids free access to analytics platform.
Justin Joffe
Walmart pays full college tuition for employees, news outlets embrace newsletters, and Instagram announces new policies to protect kids
Also: Seattle Mariners award community grants, CDC reinstates indoor mask guidelines and Shutterstock acquires AI companies to help customers.
Justin Joffe
State and local governments require employee vaccinations, influencer marketing spending grows during pandemic, and TN hospital network defends patient lawsuits
Also: Disney announces accelerator program partners, Instagram introduces insights calendar tool and Lucasfilm hires YouTuber who created Luke Skywalker deepfake.
Tori Simmons
How to turn one media placement into multiple
Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success.
Justin Joffe
Frito-Lay settles new union contract, SEO tips for communicators, and big tobacco supports phased cigarette ban
Also: Olympic skateboard sponsors educate audiences, Pinterest explains DE&I strategy and Tesla Energy’s social listening approach relies on customer complaints.
Laura Hale Brockway
11 tricky word pairs that can confuse writers
They might sound similar or have a closely-related spelling, but don’t make the mistake of thinking these words are interchangeable.
