Media Relations

Media relations and psychology form the backbone of successful PR strategies.

The Reuters Institute’s Digital News Report 2023 sheds light on a difficult media environment.

Create more trust when you can when pitching and beyond.

It’s a tough time for our partners in the media industry. But there is still opportunity.

Packaging and trendspotting played key roles.

Branded content based on your own market research can lead to a goldmine of campaign elements and press-grabbing stories. 

From AI to brand journalism and pitching tips, here’s what you missed.

And a tiny sneak peek for what to expect from Election 2024 coverage.

Interviews can be tricky — but incredibly rewarding.

Want to stand out in today’s busy news cycle? Dig into these quick insights from NPR’s Steve Drummond on the media’s changing landscape—plus how to keep the love alive with the press.