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Even for an industry that is built on in-person interaction and performance, some digital tools offer a broad new horizon for reaching media outlets and driving awareness.
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Here’s how to be ready to use press to drive sales.
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Their campaign wanted to destigmatize talks about how or where to get help or supplies. This led to a win in the Social Media Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
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Consider these common missteps that editors cite as why they can’t run a guest piece, even when they would like to do so.
PR insiders debate the link between the future of PR and the future of the media.
Freddie Ransome explains why journalists are leaving the newsrooms to create influence on social media, and what this means for brands.
The national politics reporter shares with host Lisa Camooso Miller about his work covering Capitol Hill and he thinks about telling stories in these divided times.
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Data also shows that the more junior your job title, the more likely it is your will have a smaller number of media contacts for an individual pitch.
