Also: Cracker Barrel embraces nostalgia for Thanksgiving parade float, Macy’s debates spinning off e-commerce business, and more.
Follow these eight tips to get your client or organization on the local news—or syndicated to a wider audience.
Also: Plumbing service Roto-Rooter shares a cautionary message for Thanksgiving, Meta offers advertisers control over placement, and more.
A policy update from The Verge offers a glimpse at how PR pros are breaching media relations etiquette.
Make sure you are developing your curiosity and your resilience to overcome the challenges of an uncertain future.
The former Politico journalist sits down with Lisa this week to discuss building her outlet and all the twists and turns of a modern media career.
Also: Reynolds Wrap shares hot dog-inspired turkey recipes, Boeing takes responsibility for Ethiopia crash, and more.
Also: Mitsubishi launches Veterans Day promotion, Microsoft adds Teams integration to Meta, and more.
Also: Coca-Cola launches experiential Christmas campaign, Robinhood shares information on ransomware attack, and more.
Brand managers hope to show their gratitude for service members with giveaways and freebies.
Also: Orbit releases gum-dispensing ugly holiday sweater, Tesla stock takes hit after Elon Musk Twitter poll, and more.
Also: AMC Theatres to sell popcorn outside the cineplex, corporate partners respond to Aaron Rodgers’ COVID-19 controversy, and more.
As every gardener knows, spring blooms require preparation and tender care well ahead of schedule.
This week’s show offers a look into the different lives of journalists and PR pros, and what it means to be family.
Global Head of PR Mandy Menaker shares how a single data point can be turned into hundreds of stories, both local and national, to fit a variety of strategic needs.
