3 communications lessons from viral ‘Gorilla Glue’ videos
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it.
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it.
Just as you should carefully consider your actions on the chess board, so too should you plan your campaigns. Read on for more takeaways from the hit series.
Also: Domestic air traveler numbers return to pre-pandemic levels, PR Council opens registration for its certificate program, Krispy Kreme offers free donuts with proof of vaccination, and more.
You might be able to tell any story—but there are only some stories where your natural curiosity will drive greater accomplishments.
Also: Tech firms start pulling out of CES, China’s top livestreamer gets taken down for tax evasion, and more.
When is the CEO the person to represent your organization—and when should you look for someone else?
Also: TikTok launches ghost kitchens to deliver viral dishes, Facebook notifies users of unlawful surveillance, and more.
Also: Ben & Jerry’s debuts new flavor with Chance the Rapper, Royal Caribbean handles latest cruise ship COVID-19 outbreak, and more.
Also: Americans prioritize vacation travel for 2022, Peloton pulls Chris Noth ad following sexual assault allegations, and more.
The podcast this week talks to Howard about the how political journalism is trying to meet a changing American audience, even as a pandemic swept the nation.
This senior VP of brand solutions shares how she is navigating new work norms, client expectations and an uncertain year ahead.
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The former global communications and public relations lead for OkCupid shares how the brand broke through a changing media landscape and crowded market—with just one interview.
Also: FTC warns shoppers against gift card scams, Peloton responds to HBO product placement, and more.
Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared.