Olga Fleming & Courtney Walker
7 PR trends to follow for 2021
When it comes to content and building community, its essential to emphasize humanity, produce authentic video assets and lean on core values.
Media Relations
Julie Wright
5 tips for identifying—and avoiding—cognitive bias during a crisis
When facing the unknown, you might not even know everything you think you know.
Justin Joffe
CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
Beki Winchel
7 relatable and hilarious ‘Onion’ headlines about social media
The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
Ted Kitterman
10 ways journalists wish PR pros understood their work
Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.
Justin Kline
Research shows that TikTok has an edge over Instagram’s Reels
Brand content performed better on Reels, while TikTok validates the success of influencer pages.
Michael Layne
10 top media trends for 2021
For those looking to offer earned media coverage in the coming year, here are some developments you must follow.
Brian Pittman
Create shareable content: 5 Hollywood storytelling tips
Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.
Ted Kitterman
Cinnamon Toast Crunch flounders in shrimp-tail crisis
The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.
Ron Stefanski
9 ways PR pros can use social media to connect with journalists
Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line.
Justin Joffe
Doordash responds to driver strike, 17 steps for SEO-friendly content, and Ben & Jerry’s addresses West Bank decision
Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.
Brenda Martinez
Who’s buying the Victoria’s Secret rebrand?
The lingerie company’s effort to remake its image with new advisors like Megan Rapinoe—and dropping its trademark fashion show—reveals the difficulty in finding a new brand voice.
PR Daily Staff
PR Daily’s top stories of 2021: Nos. 41-50
Christmas Day has come and gone, but we’re still filled with holiday cheer. Here’s how we are celebrating—counting down our readers’ favorite stories from the past year.
Lucas Miller
4 affordable ways to improve your video content
Looking to create great videos without breaking the bank? Here are some best practices.
Beki Winchel
Amazon and Twitter cut off QAnon, Signal app responds to investor confusion and Ben & Jerry’s debuts ice cream for dogs
Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.
