Lisa Camooso Miller of ‘The Friday Reporter’ podcast looks into how the fourth estate is reflecting on a traumatic anniversary—and what it means for their PR partners.
Here’s how to measure awareness, engagement and reputation—and why you should care about these proxy metrics for bottom line success.
Also: Dole riffs on popular meme for fruit bowl campaign, Chicago mayor spars with teacher union over remote learning, and more.
‘No comment’ is no strategy. Figure out what they need to know, then add what you want them to know.
Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more.
Also: Pepsi gives away Crystal Pepsi for 30th anniversary, Ford ramps up electric pickup production, and more.
Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head.
Also: Sweetgreen launches salad subscription, Planet Fitness CEO says gym visits are up, and more.
Also: Planet Fitness launches campaign for start of the new year, banks delay return to office, and more.
To find the ear of busy gatekeepers, quality will matter much more than quantity.
Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
Here’s how brands that have the highest marks on environmental, social and governance issues earned their reputation.
How will you grab an online audience this year? Here’s how industry insiders see the game.
Also: Travelocity launches curated trips Hispanic Heritage Month, Microsoft users celebrate accessibility and sustainability innovations, and more.
