Michael Kaye
4 tips from working PR pros on writing your press release
Sometimes a press release isn’t a good use of time and resources.
Media Relations
Austin Rotter
3 ways the pandemic has changed media relations forever
For PR pros, the rules are always changing—but the last two years of COVID-19 have accelerated an already rapid cycle.
PR Daily Staff
C-SPAN’s Howard Mortman offers insight on Capitol Hill
The communications leader for the nonprofit broadcast group has a unique view into the changing way we communicate about the nation’s business.
Justin Joffe
Starbucks walks back vaccine mandate, a size guide for social media images and ExxonMobil shares sustainability goals
Also: Marriott seeks travel correspondents on TikTok, Better.com CEO returns after firing 900 workers over Zoom, and more.
Ragan Insider Ted Kitterman
For the future of the PR industry, ethics provides the clearest map
The dean of Penn State’s Bellisario School of Communications talks about the challenges facing young PR pros, how employers can help them succeed, and what comes next in this dynamic industry.
Justin Joffe
Credit Suisse chairman resigns after flouting COVID restrictions, pregnant women in PR report rising workplace hostility, and PBR’s errant tweeter offers lessons
Also: Uber’s CEO apologizes to dogs, Netflix raises subscription prices, and more.
Bob Brody
Predicting month-by-month media trends for 2022
If any of these outrageous developments hit the airwaves, you can say you heard it here first.
Aimee Clark
Predictions from the trenches: What can PR pros expect in 2022?
Being prepared for anything is a continued theme for the PR community in the new year.
Ted Kitterman
How one tech outlet sees the future of paid media partnerships
Protocol, a sister publication to Politico, shares how it works with PR teams to share thought leadership and build executives a platform.
Wendy Serafin
6 PR Lessons from the de-SPAC process
The senior vice president of communications at OppFi shares takeaways from her work on taking a brand public.
Justin Joffe
United Airlines thanks employees on LinkedIn, teens consume more user-generated content than traditional media, and Red Lobster faces scandal over sick leave
Also: Lay’s advertises at Super Bowl after 17-year hiatus, Bank of America eliminates insufficient fund fees, and more.
Aaron W. Gordon
PR missteps accelerated the downfall of Elizabeth Holmes
The disgraced Silicon Valley leader offers clear lessons for PR pros.
Emma Atkinson
Peloton’s year of bad headlines didn’t faze its consumers
From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand.
Emma Atkinson
Pinterest, others show support for paid family leave on social media
TheSkimm’s #ShowUsYourLeave campaign is joined by Pinterest and others to highlight an important workplace issue.
Justin Joffe
British energy supplier OVO Energy apologizes for ‘unhelpful’ advice, the rise of ‘scrollytelling’, and Fed vice chair resigns following stock scandal
Also: Uber and Visa launch small business grant program, Meta offers optimistic March return-to-office date, and more.
