Allison Carter
By the numbers: This is how many pitches actually get responses
The odds are not in your favor.
Media Relations
Beth Haiken
Top stories of 2023: 10 tips from journalists for better media relations
There doesn’t have to be such tension between the two sides.
Roger Johnson
4 visual tips for better pitches
Be relevant. Be knowledgeable. Be concise. Be actionable.
Chris Harihar
Lessons from OpenAI’s botched Friday news dump
Friday news dumps can work. Here’s why this one didn’t.
Allison Carter
Where Americans get their news: New data from Pew Research
Digital sources continue to grow while everything else shrinks – but there are still some surprises.
Lisette Paras
5 mistakes in data-driven pitches
Data can tell powerful stories — if you shape it properly.
Joyce Bosc
7 best practices for working with government contracting reporters
How to serve this subset of reporters.
Liz Vaccariello
The time I learned to tell and sell at the same time
This media training tip changed everything for this seasoned journalist.
Dustin Siggins
4 ways lesser-known universities can stand out among the big dogs
Even smaller schools can be heard.
Dora Scheidlinger
How not to botch an interview
A cautionary tale from the CEO of X.
Allison Carter
What PR pros should know about the newest generation of journalists
A new survey reveals what targeted messages will best reach Gen Z journalists.
Allison Carter
So you need to request a correction from a journalist
It’s an awkward situation for everyone. Here’s how to make it easier.
Erin Dolin
The value of trade media versus national business media
Both have value — but in different ways.
Ragan Insider Allison Carter
6 types of pitches that grab a journalist’s eye
Archetypes can help give form and shape to your pitches.
George van Rooyen
Who in your company needs media training? It’s not just your CEO
You definitely need more than one person who can handle the media. Here’s why.
