Darwin Liu
4 mistakes e-commerce marketers make when measuring ROAS
The return on ad spend metric is an important tool for showing the efficacy of your message—but mistakes can render the number meaningless.
Measurement
Sunita Menon
Measurement is meaningless without a careful data strategy
Here’s how to ensure you are being intentional to make a data-powered business impact.
Justin Joffe
Facebook explains service interruption, 52% of Americans don’t trust social media, and Jamie Dimon irks with MLK comparison
Also: Brach’s shares top candy corn purchases by state, AMC Theatres brags about record weekend revenue, WaPo journalist apologizes for errant tweet, and more.
PR Daily Staff
The internal comms maturity assessment: 4.93 out of 10
The Staffbase internal communications maturity assessment results are in!
Katie Paine
Measurement needs rebranding
Consider these suggestions on how to reframe this crucial part of the PR process.
Georgi Ivanov
How machine learning is making an impact on media analysis
Artificial intelligence promises to dramatically change the way PR pros measure their campaigns. Here’s what the technology now allows—and where it is headed.
Ted Kitterman
Instagram boss defends podcast interview, how testing can reduce COVID-19 risk, and Latinx workers share about the impact of colorism
Also: Zillow decouples worker location and pay scale, MassMutual looks to move on from oversight failure, tracking the most loved influencers, GM extends Chevy Bolt production shutdown, and more.
Ted Kitterman
How to benchmark the maturity of your communications programs
Are your offerings sophisticated or outclassed by the competition? This free webinar will give you a framework for measuring your current output.
Katrina Gill
4 reasons your company needs a communications audit
What is a communications audit and why does your company need one? Katrina Gill, Ragan Consulting Group affiliate and founder of Gill Research, gives us the skinny on this essential tool.
Lucas Miller
How behavioral marketing affects PR playbooks
A little knowledge of the human condition can be invaluable in getting audiences to take action.
Katie Paine
How we should re-imagine what we honor—and measure
When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table.
Frank Strong
Survey: Communicators more valued than ever before
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on their work. Now it’s time to secure your seat at the decision-making table.
Justin Joffe
Lego unveils recycled bricks, Brands place more emphasis on measurement than agency counterparts, and USPS defends plan for slower mail service
Also: W Hotel launches Pride book club, Honda announces electric SUV, and SiriusXM responds to DE&I report card.
Sean O'Neal
6 SEO tips for making your messaging stick
Here’s how to borrow keyword metrics to judge whether your message is having the desired effect.
Ragan Staff
Top industry resources for comms pros for summer 2021
We’re putting together the best whitepapers and industry guidebooks offered by our partners from recent events and trainings. Be sure to check out our full list.
