Measurement

Emma Atkinson

Infographic: 7 emerging trends for email marketers

Avoid getting sent to spam this year with these tips and tricks.

PR Daily Staff

How to overhaul your internal comms strategy in 7 steps

Workshop’s free guide will help you evaluate and change your messaging for a fresh start in 2022.

Joy Knowles

3 metrics you need to prove PR’s ROI in 2022

Here’s how to measure awareness, engagement and reputation—and why you should care about these proxy metrics for bottom line success.

Emma Atkinson

3 tips for developing your message around your brand purpose

Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.

Rachel Chittick

7 ways artificial intelligence will change the game for PR pros

Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head.

PR Daily Staff

How to audit your internal comms in 7 easy steps

The free webinar sponsored by Workshop offers templates and tactics for analyzing your internal messaging and benchmarking employee engagement.

Michael Dowson

12 ranking factors that matter to Google for 2021

Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.

Paul Archer

3 marketing trends that will define 2021

After speaking to over 200 brand leaders, on industry insider offers his view on what will be the trends to watch for the year ahead.

Beki Winchel

Amazon and Twitter cut off QAnon, Signal app responds to investor confusion and Ben & Jerry’s debuts ice cream for dogs

Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.

Emma Atkinson

Courts to allow Biden’s employer vaccine mandate, more workers returned to the office in November, and Meta voted worst company of the year

Also: Ben & Jerry’s debuts new flavor with Chance the Rapper, Royal Caribbean handles latest cruise ship COVID-19 outbreak, and more.

Emma Atkinson

Apple delays return to office indefinitely, study finds managers lack communication skills, and J&J responds to shifting CDC guidance

Also: Americans prioritize vacation travel for 2022, Peloton pulls Chris Noth ad following sexual assault allegations, and more.

Kelsey Raymond

The value of PR has never been more clear

Here’s how you can use modern technology to show the impact of your efforts to build awareness and drive business outcomes.

Justin Joffe

Vaccine makers share strategy for Omicron variant, what communicators are measuring in 2022, and Best Buy touts employee safety

Also: Goodwill refreshes online auction site for Cyber Monday, Meta delays end-to-end encryption plans, and more.

Ted Kitterman

Ketchum’s Nicole Moreo on measuring purpose communications

The tools and tactics remain the same, but there are some mistakes organizations are more likely to make when executing purpose-driven campaigns.

Ted Kitterman

Katie Paine weighs in on the shifting landscape of PR measurement

The measurement expert takes the long view of what has changed for PR pros and what to expect in the near future.