Diane Schwartz
In honor of Mark Weiner
Ragan CEO Diane Schwartz remembers her late friend and mentor.
Measurement
PR Daily Staff
Time is short: Benchmark your 2024 communications now
Ragan’s 2024 Communications Benchmark Survey will show how your communications outcomes compare to those of your peers.
Ragan Insider Allison Carter
How to avoid ‘success theater’ in your social media measurement
It goes way beyond likes and shares.
Lucas Miller
4 unique (and lesser-known) ways to measure the ROI of digital PR
Look at your data differently.
Ragan Insider Sherri Kolade
How to show leadership ‘reasonable, meaningful, measurable’ data
Use data to boost your brand’s impact.
Allison Carter
How Ketchum’s data head approaches measurement
From planning to evaluation, Mary Elizabeth Germaine is all about the numbers.
Scott Ward
This is the only PR measurement that actually matters
Measurement seems hard. It isn’t really.
Ragan Staff
Take Ragan and AMEC’s Copyright Benchmarking survey
The results will be shared at AMEC’s Global Summit on Measurement and Evaluation in Miami next month.
Ragan Insider Allison Carter
Why you need to consider validity in your measurement strategy
You have to ensure you’re measuring the right things.
Ragan Insider Allison Carter
How to take your measurement to the next level in 2023
This should be your big new year’s resolution.
Dustin Siggins
Measuring PR success: How much does reach matter?
It’s a difficult metric to obtain — is it even worth trying?
Allison Carter
Making data part of your comms strategy, from OKCupid’s Michael Kaye
We spoke with Michael Kaye, global head of communications at OkCupid, about how to better weave data into storytelling.
Allison Carter
Steal this scorecard: A better way of measuring media coverage
Go beyond just counting coverage.
Tina McCorkindale and Mark Weiner
Is commtech a fad or an enduring truth?
Or both?
Ragan Insider Allison Carter
6 questions to answer before measuring anything
The hardest question doesn’t have anything to do with data at all.
